Special Report: Diesel in North America

Diesel in the United States

Auburn Hills, Mich. July 17, 2005 -

The new era of DaimlerChrysler diesel passenger vehicles in North America began with the market launches of the Mercedes-Benz E320 CDI and the 2005 Jeep® Liberty CRD.

The rebirth of the diesel passenger-car market in the U.S. is made possible by advances in diesel technology, such as common-rail direct-injection fuel systems and advances in precision computer controls that have created today’s modern clean-running diesel powertrains.

Consumer interest in the products has been high. The original production run of E320s sold out, and Mercedes-Benz responded with additional production. Even before the Jeep Liberty CRD was launched, more than 60,000 potential customers called and emailed their interest in the new product – the first mid-sized SUV on the market in the U.S.

There are good reasons why customers are expressing interest in the new diesel products: 

  • 30 percent improvement in fuel economy 
  • 20 percent reduction in greenhouse gas emissions 
  • Extended driving range between fueling stops 
  • Powerful low-end torque that makes the vehicles fun to drive 
  • Enhanced towing capacity

There are challenges still to be met if diesel vehicles are to capture a significant share of the passenger vehicle market in North America, and the industry is working hard to meet those challenges.

This special report on Diesel in the U.S. provides a comprehensive view of DaimlerChrysler’s leadership in diesel technology and the marketing of clean-running, powerful, fuel-efficient, high-performance diesel vehicles in the U.S.




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