Press Kit: 2007 Chrysler Town & Country, What's New for '07

MARKET POSITION

The 2007 Chrysler Town & Country minivan, the first and best-selling luxury minivan, stays true to the original minivan formula by offering innovative features in an elegant package without sacrificing value. Providing a wide range of features and flexibility, powertrains, wheelbase choices and price ranges, the Chrysler Town & Country delivers customers to their destination in a classy, flexible, safe vehicle.

The minivan segment is a substantial part of the new-vehicle market that is expected to stay steady or slightly increase in the foreseeable future. Averaging 1.2 million minivans sold in each of the past 10 years, roughly one of every 15 vehicles sold in the United States today is a minivan.

DEMOGRAPHICS

Primary target:

• Gender: Female
• Age: 35-50
• Median Annual Household Income: $85,000
• Education: college graduates (80 percent)
• Household: married, children 10+ years old

Secondary target:

• Gender: male (60 percent) married
• Age: 55+
• Median Annual Household Income: $60,000
• Education: college graduates (45%)
• Household: Married, empty nesters

MARKET ADVANTAGES

• The only luxury minivan with Stow ‘n Go seating and storage system, allowing second- and third-row seats to fold into the floor. Customers can go from seven seats to two in fewer than 30 seconds.
• Five-star front- and side-impact crash test ratings (with available supplemental three-row side-curtain air bags) by NHTSA
• In-the-floor storage bins offer an available 12 cu. ft. of storage space – 6 cu. ft. of it is covered storage space
• Chrysler Town & Country, the original premium minivan, is the leader in developing and introducing segment-leading, industry-first innovative technologies, including the front-passenger air bag, integrated child safety seat, driver’s side passenger door (fourth door), power sliding doors with the motor in the door, power liftgate, three-zone temperature-control air conditioning, driver’s side inflatable knee blocker and Stow ‘n Go seating and storage system
• Approximately 60 percent of Chrysler Town & Country owners do not have children at home. The versatility of the Chrysler Town & Country minivan appeals to a broad variety of lifestyles and needs.
• Chrysler Town & Country minivan sales increased 25 percent in 2005, making it the second best-selling nameplate in the United States in the minivan segment