Download Print Press Kit: 2007 Jeep Compass, What's New for '07 2007 Jeep® Compass: Market Position and Advantages Auburn Hills, Mich. August 31, 2006 - MARKET POSITION Jeep Compass is a modern-styled Jeep designed to reach youthful customers who previously may not have considered the brand. Compass has the credibility and cachet of the Jeep brand at a very affordable price. It also provides excellent performance and fuel economy not expected in a sport-utility vehicle DEMOGRAPHICS Gender: 60 percent female/40 percent male Median Age: 40 Median Annual Household Income: $60,000 Education: 50 percent college graduate Household: 55 percent married MARKET ADVANTAGES Jeep Compass brings the Jeep brand cachet to the crowded compact SUV class with all-new Jeep 4x4 technology called Freedom Drive I. This full-time, active 4x4 system has a lock feature, which provides confidence for all-weather driving conditions, as well as for driving on loose-traction surfaces. Jeep Compass has the most powerful four-cylinder available in the compact SUV class (172 hp), combined with an available second-generation CVT2, which improves fuel-economy by 6 percent to 8 percent, depending on driving conditions Jeep Compass offers a high level of standard safety features, including: Side-curtain air bags ESP Brake Traction Control Anti-lock brakes Brake Assist Electronic Roll Mitigation Jeep Compass offers many innovative interior features and flexibility not available on compact SUVs in its price class, including: Standard side-curtain air bags Flexible 60/40 split, fold-flat rear seats with available recline feature Available front passenger seat that folds forward to create a table-like surface for versatility Available 115-volt power outlet in the center console that can power small electronics UltraFloor™ durable vinyl load floor is both removable and washable An available dual purpose, self-recharging removable interior lamp that is mounted in the headliner above the cargo area can snap out of the bezel to serve as a flashlight Nine-speaker Boston Acoustics Premium Sound Group with subwoofer includes two articulating speakers packaged in the liftgate. When the liftgate is open, the speakers can swing down to face rearward for tailgating and other activities Sliding center armrest that moves forward 3 inches to accommodate shorter drivers. The armrest lid includes a unique flip pocket for storing a cell phone or an MP3 player YES Essentials® stain resistant, odor resistant, anti-static seat fabric