Press Kit: 2007 Jeep® Grand Cherokee, What's New for '07

2007 Jeep® Grand Cherokee: Market Position and Advantages

Auburn Hills, Mich. August 31, 2006 -

MARKET POSITION
Jeep Grand Cherokee delivers a sporty and sophisticated driving experience with superior on-road ride and handling, best-in-class 4x4 capability and technological innovations in a well-appointed package.

MARKET ADVANTAGES
Overland delivers the most advanced, luxurious Grand Cherokee to date

  • Unique exterior styling cues including wheels, Platinum accents, and body-color exterior mirrors
  • Real wood and leather/suede accents surround the occupants with rich luxury
  • A long list of standard features including 5.7-liter HEMI, navigation radio and ParkView

Grand Cherokee delivers luxury, comfort and convenience

  • Nimble and easy to maneuver; right size
  • Four engines and three 4x4 systems — the most options of any full-size SUV
  • Contemporary style with premium amenities including DVD and SmartBeam

Grand Cherokee delivers class-leading on- and off-road capability and control

  • Quadra-Drive II — the next great four-wheel-drive innovation from Jeep
  • Standard Electronic Stability Program with Electronic Roll Mitigation
  • Jeep-engineered steering and suspension systems provide great on-road manners

3.0-liter CRD engine has an advanced common-rail direct injection and has a clean diesel powertrain

  • The first diesel in the U.S. full-size SUV segment adds unique capability in support of the Jeep brand’s continued push for innovation and market leadership
  • Class-leading torque with outstanding pulling power (7,400 lbs.)
  • Class-leading driving range (425 miles)
  • Jeep Trail Rated capability
  • Clean diesel technology improves fuel economy by up to 30 percent and has approximately 20 percent fewer CO2 emissions

DEMOGRAPHICS

  • Gender: 56 percent male/44 percent female
  • Median Age: 48
  • Median Annual Household Income: $84,000
  • Education: 52 percent with undergraduate/graduate degrees
  • Household: 76 percent married, 18 percent parents



Contact Information

Dianna Gutierrez
Office: (248) 512-2921
Cell: (248) 705-7504
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