2007 Chrysler U.S. Sales Archive

Chrysler Group Announces February 2007 U.S. Sales

  • Dodge Avenger off to a great start with 5,205 units sold
  • Jeep® Wrangler posts record February month
  • Dodge Caliber sales of 9,900 units, up 14 percent over the last month
  • March will be the Chrysler Group's "National Truck Month" — no-extra-charge HEMI® upgrade for Dodge Ram
Auburn Hills, Mich. February 28, 2007 - Chrysler Group reported sales for February 2007 of 174,506 units; down 8 percent compared to February 2006 with 190,367 units. All sales figures are reported unadjusted.

“In a generally soft market environment in February, the Chrysler Group had good traffic and solid customer interest especially for our newly launched, fuel efficient models like the Dodge Avenger, Dodge Caliber and Jeep® Compass. Also, the Jeep Wrangler had its best February ever,” said Steven Landry, Vice President – Sales and Field Operations, Chrysler Group.

The Dodge Avenger posted sales of 5,205 units. The vehicle is one of the Chrysler Group’s five new models that achieve 30 miles per gallon or better in highway driving.

Jeep Wrangler and Wrangler Unlimited continued to post strong sales in February with 9,240 units, a rise of 63 percent over February 2006 sales of 5,673 units. February 2007 marks the best month of February in the history of the Jeep Wrangler.

Sales of the Jeep Compass increased 3 percent over the previous month with 4,071 units compared to 3,965 units in January 2007.

The Dodge Caliber finished February with sales of 9,900 units, an increase of 14 percent compared to last month with 8,672 units.

Dodge Ram pickup sales continued to increase after an already strong January and posted sales of 28,633 units, up by 17 percent over the previous month with 24,379 units.

“Building on the sales momentum of the Dodge Ram in the first two months of 2007, March will be the Chrysler Group’s ‘National Truck Month.’ Our marketing approach will primarily focus on our biggest volume model, the Dodge Ram, and tie it with the value of one of our most successful product features, the legendary HEMI® engine,” said Michael Manley, Vice President – Sales and Dealer Operations, Chrysler Group. “Customers have the opportunity to get a no-extra-charge HEMI engine upgrade for the Dodge Ram 1500 as well as the Dodge Durango. We are confident that  ‘National Truck Month’ will resonate well with our customers.”

Chrysler Group finished the month with 492,230 units of inventory, or a 68-day supply. Inventory is down by 8 percent compared to February 2006 when it was at 532,534 units.

DaimlerChrysler Corporation U.S. Sales Summary Thru February 2007

 

      Month Sales

DR %

Vol %

      Sales CYTD

DR %

Vol %

Model

Curr Yr

Pr Yr

Change

Change

Curr Yr

Pr Yr

Change

Change

Sebring

5,744

7,897

-27%

-27%

12,629

17,398

-29%

-27%

300

10,413

13,685

-24%

-24%

19,000

26,431

-30%

-28%

Crossfire

1,286

412

212%

212%

1,603

871

80%

84%

PT Cruiser

8,485

10,896

-22%

-22%

16,802

22,302

-26%

-25%

Aspen

2,202

0

0%

0%

4,348

0

0%

0%

Pacifica

6,137

8,694

-29%

-29%

9,994

13,763

-29%

-27%

Town & Country

11,845

13,543

-13%

-13%

23,222

22,990

-1%

1%

CHRYSLER BRAND

46,112

55,127

-16%

-16%

87,598

103,755

-17%

-16%

Compass

4,071

0

0%

0%

8,036

0

0%

0%

Patriot

644

0

0%

0%

819

0

0%

0%

Wrangler

9,240

5,673

63%

63%

18,194

9,503

88%

91%

Liberty

7,588

12,931

-41%

-41%

14,729

22,205

-35%

-34%

Grand Cherokee

10,823

13,923

-22%

-22%

20,458

26,383

-24%

-22%

Commander

5,410

7,091

-24%

-24%

10,901

11,300

-5%

-4%

JEEP BRAND

37,776

39,618

-5%

-5%

73,137

69,391

3%

5%

Neon

0

4,007

-100%

-100%

0

7,354

-100%

-100%

Caliber

9,900

1,397

609%

609%

18,572

1,397

1202%

1229%

Stratus

252

10,467

-98%

-98%

523

20,608

-98%

-97%

Avenger

5,205

0

0%

0%

6,489

0

0%

0%

Charger

10,776

11,862

-9%

-9%

18,216

19,885

-10%

-8%

Viper

55

108

-49%

-49%

99

222

-56%

-55%

Magnum

3,133

4,694

-33%

-33%

5,442

8,459

-37%

-36%

Dakota

5,172

6,260

-17%

-17%

8,988

10,843

-19%

-17%

Ram P/U

28,633

29,887

-4%

-4%

53,012

51,677

0%

3%

Caravan

16,375

17,618

-7%

-7%

34,968

33,891

1%

3%

Durango

4,516

7,924

-43%

-43%

10,228

15,592

-36%

-34%

Nitro

5,974

0

0%

0%

12,165

0

0%

0%

Sprinter

627

1,398

-55%

-55%

1,377

2,758

-51%

-50%

DODGE BRAND

90,618

95,622

-5%

-5%

170,079

172,686

-4%

-2%

 

 

 

TOTAL CHRYSLER GROUP

174,506

190,367

-8%

-8%

330,814

345,832

-6%

-4%

 

 

 

          TOTAL CG CAR

44,265

50,804

-13%

-13%

78,461

96,376

-20%

-19%

          TOTAL CG TRUCK

130,241

139,563

-7%

-7%

252,353

249,456

-1%

1%

Selling Days

24

24

 

 

49

48

 

 

Global Sales Reporting & Analysis
March 1, 2007



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