Download Print Dodge Unleashes Game-changer Into Truck Market All-new 2009 Dodge Ram Breaks From the Herd — Literally First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck All-new, bold, powerful, “get-out-of-the-way” Dodge Ram design New, aggressive “grille-forward” design First-in-segment chrome-tipped dual exhaust styled dramatically into the rear bumper Best-in-class aerodynamics – an estimated .419 Cd Dodge Ram’s first-ever crew-size cab, giving Dodge an entry into the largest and fastest-growing part of the market. Crew-size cab accounts for nearly 50 percent of market New 5.7-liter HEMI® V-8 provides more horsepower (390 hp) and torque (407 lb.-ft.), with increased fuel economy (an estimated 4 percent) Shockingly fast performance: 0-60 mph in 6.1 seconds New interiors with premium seating, soft-touch materials, redesigned controls, floor console with shifter, and nearly double the storage options More than 35 new or improved features Industry-first RamBox cargo management system (crew-size cab) includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails; pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure First-in-segment “store in the floor” storage bins with removable liners, big enough for ten 12-ounce beverages and ice First-in-segment heated and ventilated front seats Heated rear seats also available Heated steering wheel a first for any Chrysler LLCvehicle First-in-segment live SIRIUS Backseat TV™ First-in-segment surround-sound audio system More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control All-new 2009 Dodge Ram to arrive this fall Light-duty diesel to arrive after 2009; two-mode hybrid powertrain to be offered in 2010 model year January 12, 2008 , Detroit - Emerging from a herd of 120 long horn cattle driven by 10 cowboys on horseback down Washington Boulevard in downtown Detroit today, the all-new 2009 Dodge Ram made its debut at the 2008 North American International Auto Show. "Since the dawn of the 'big rig' look, Dodge Ram has always been a game-changer," said Jim Press, Vice Chairman and President, Chrysler LLC. "And this is our all-new game-changer—the all-new 2009 Dodge Ram, which is packed with full-size pickup firsts and best-in-class features." In 1994, Dodge introduced a revolutionary Ram in the light-duty pickup market, with its “big rig” styling and iconic crosshair grille. “We put a truck on the market that tripled our market share,” said Ralph Gilles, Vice President – Jeep®/Truck Design Studio, Chrysler LLC. “Our design was polarizing—people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of ‘me-too’ trucks.” For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops. “Our mandate was to make a quantum leap and add even more voltage to Ram,” said Scott Kunselman, Vice President – Body-on-Frame Product Team. “Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety.” Capability In addition to the new-generation 5.7-liter HEMI which produces 390 hp (283 kW) and 407 lb.-ft. (548 N•m) of torque, the all-new 2009 Dodge Ram offers a 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N•m) of torque; four- and five-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios. Equipped with the new HEMI, the all-new 2009 Dodge Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds. The all-new 2009 Dodge Ram is offered in regular cab, Quad Cab® and crew-size cab, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab), and a new-for-2009 box length of 5-foot-7-inches (Ram crew 1500). Five trim levels are available, each with a unique appearance: ST, SLT, TRX, Sport, and the top-of-the-line Laramie. An improved frame design incorporating high-strength steel supports an all-new, first-in-segment, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to an estimated 1,850 pounds) and towing capability (up to an estimated 9,100 pounds). Convenience The all-new 2009 Dodge Ram Crew 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to five cases (120 cans) of 12-ounce beverages. The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The 2009 Dodge Ram’s tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate. Another new segment-first innovation for the 2009 Dodge Ram Crew 1500 is a pair of “store in the floor” bins with removable liners that offer even more versatile storage—large enough for ten 12-ounce beverages and ice. There are many other convenient storage locations throughout the all-new 2009 Dodge Ram including a large upper glove box, map pockets in door panels and a configurable center console. All in all, there are nearly twice as many storage locations (38) in the all-new 2009 Dodge Ram than were in the previous model. Technically sophisticated, yet simple-to-navigate electronic and infotainment choices include MyGIG Multimedia Infotainment System with 30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment system available in the Quad Cab and crew cab. Also available is first-in-segment live SIRIUS Backseat TV™ and segment-first surround-sound audio. Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Dodge heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control—a first for Dodge Ram. Craftsmanship In addition to the exterior, the all-new interior of the 2009 Dodge Ram stands out with a renewed emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, redesigned controls, chrome accents, premium seating with improved bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available for the first time in a Dodge Ram. All 2009 Dodge Ram interiors are significantly upgraded with “soft-touch” materials that feature industry-first two-tone technology and premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for Sport and Laramie models. On the exterior, the all-new 2009 Dodge Ram features a redesigned aluminum hood with a large power bulge and a forward-canted grille, imparting a “head down, ready to charge” attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips—a first in light-duty pickups. Attractive 20-inch wheels are available in three styles. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out. The sculpted Ram’s-head badge on the tailgate is 250 percent larger than the previous badge. Safety On the safety and security front, the all-new 2009 Dodge Ram offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, knee bolsters, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, and Electronic Stability Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera. Manufacturing The all-new 2009 Dodge Ram will be built in two locations: Quad Cab and Ram Crew 1500 models will be built at the Warren (Mich.) Assembly Plant, and regular cab and Ram Crew 1500 models will be built at the St. Louis North Assembly Plan in Fenton, Mo. Dodge Brand With a U.S. market share of 6.6 percent, Dodge is Chrysler LLC’s best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market. The Dodge brand’s first crossover vehicle—the all-new 2009 Dodge Journey—is available in the first quarter of 2008, and will be available outside North America in both left- and right-hand drive in mid-2008. Arriving in the spring will be the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. The all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship will arrive in the fall. Also arriving this year will be the 2009 Dodge Durango Hybrid. Recently the all-new 2008 Dodge Grand Caravan arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel ‘n Go™ seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, which launched in those markets in 2006.