2008 Chrysler LLC U.S. Sales Archive

Key New Chrysler LLC Car, Truck, and SUV Sales Grow; New Day Value Packages Align Needs and Wants of Customers

  • Dodge brand car sales rise 6 percent year-over-year on strength of Dodge Avenger and Caliber
  • Chrysler brand truck sales led by rising sales of the all-new Chrysler Town & Country and Aspen
  • The all-new Jeep® Patriot sales of 5,195 units mark the vehicles’ best month ever
  • New Day vehicles appeal to buyers looking for solid value, popular feature packages and high quality
Auburn Hills, Mich. March 3, 2008 - Chrysler LLC today reported total February 2008 sales of 150,093 units which is 14 percent below the same period last year. This includes a significant reduction in fleet and reflects the company’s ongoing commitment to reduce daily-rental fleet vehicle sales. All sales figures are reported as unadjusted.

“While the auto industry is experiencing the impact of slow economic growth, Chrysler LLC February results reflect progress within each brand,” Vice Chairman and President Jim Press said. “The positive numbers for Dodge cars, the all-new Chrysler Town & Country and the Jeep® Patriot prove our renewed focus on consumer feedback, such as the demand for good fuel economy, is resonating—and translating into sales of our New Day Value Packages.”

In addition, Press added: “While becoming a more agile company, we’re developing a more personalized relationship with our customers and strengthening collaboration with our dealer partners. It’s the sum total of their feedback that will guide the evolution of our dynamic product lineup and really make it a New Day—and a new era—at Chrysler LLC.”

February sales highlight strong core products like the Dodge Caliber—offering good mileage at a low price. Increased sales of Dodge Caliber (up 10 percent), and Dodge Avenger (up 60 percent), demonstrate Chrysler’s strong positioning in the all-important car market, offering customers what they are looking for now more than ever—vehicles with high quality, great performance and tremendous value.

Chrysler brand truck sales were led by the Chrysler Town & Country, which posted sales of 11,952 units for February, representing a 1 percent increase versus the same period last year. Chrysler Aspen sales increased 31 percent with 2,879 units compared with February 2007 when sales were 2,202 units.

The all-new Jeep Patriot set a new sales record for the month of February with 5,195 units sold. The vehicle is one of Chrysler's recently introduced models that achieve 28 miles per gallon or better in highway driving.

Chrysler LLC and its Dealer Advertising Association launched the New Day Celebration campaign last month in 55 regional markets. Solid February sales of the 12 vehicles featuring New Day Value Packages, including the Dodge Caliber, Dodge Avenger, and Chrysler Sebring—all developed in response to input from customers and dealers—affirm Chrysler’s new direction to listen intently, move quickly and offer the best value in the American market.

The all-new 2009 Dodge Journey continues to arrive in showrooms in March. Dodge Journey is a global vehicle that meets life’s changing demands by offering five or seven passenger seating and a choice of four or six cylinder engines. Dodge Journey arrives to market with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $19,985 (including $625 destination).

The Company finished the month with 436,399 units of inventory, or a 73-day supply. Inventory is down by 11 percent compared with February 2007 when it was at 492,230 units.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. In 2007, Chrysler sold more vehicles outside North America than ever before in the Company's history, with an increase 15 percent over 2006. The Company’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger.

Chrysler LLC U.S. Sales Summary Thru February 2008

 

      Month Sales

Vol %

      Sales CYTD

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Sebring

11,056

5,744

92%

20,234

12,629

60%

300

9,207

10,413

-12%

16,957

19,000

-11%

Crossfire

148

1,286

-88%

272

1,603

-83%

PT Cruiser

5,537

8,485

-35%

10,299

16,802

-39%

Aspen

2,879

2,202

31%

5,449

4,348

25%

Pacifica

930

6,137

-85%

1,827

9,994

-82%

Town & Country

11,952

11,845

1%

21,043

23,222

-9%

CHRYSLER BRAND

41,709

46,112

-10%

76,081

87,598

-13%

Compass

2,879

4,071

-29%

5,564

8,036

-31%

Patriot

5,195

644

707%

9,684

819

1082%

Wrangler

7,088

9,240

-23%

13,225

18,194

-27%

Liberty

7,350

7,588

-3%

15,681

14,729

6%

Grand Cherokee

7,163

10,823

-34%

14,991

20,458

-27%

Commander

2,568

5,410

-53%

6,234

10,901

-43%

JEEP BRAND

32,243

37,776

-15%

65,379

73,137

-11%

Caliber

10,937

9,900

10%

21,822

18,572

17%

Avenger

8,306

5,205

60%

15,491

6,489

139%

Charger

9,750

10,776

-10%

17,722

18,216

-3%

Viper

90

55

64%

163

99

65%

Magnum

1,862

3,133

-41%

4,204

5,442

-23%

Dakota

2,617

5,172

-49%

4,693

8,988

-48%

Ram P/U

22,642

28,633

-21%

42,544

53,012

-20%

Journey

742

0

0%

742

0

0%

Caravan

11,072

16,375

-32%

19,167

34,968

-45%

Durango

2,734

4,516

-39%

6,567

10,228

-36%

Nitro

4,255

5,974

-29%

10,374

12,165

-15%

Sprinter

1,134

627

81%

2,536

1,377

84%

DODGE BRAND

76,141

90,618

-16%

146,025

170,079

-14%

 

 

 

TOTAL CHRYSLER LLC

150,093

174,506

-14%

287,485

330,814

-13%

 

 

 

          TOTAL CAR

51,499

47,398

9%

97,262

83,903

16%

          TOTAL TRUCK

98,594

127,108

-22%

190,223

246,911

-23%

Selling Days

25

24

 

50

49

 


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