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June 18, 2014 The FIAT brand will once again partner with one of Instagram’s first and most-active creator communities, #JJ, to commission its founder and a top photographer to embark on a photo-documented open-road adventure in the new Fiat 500L. The road trip will begin June 18, 2014, in Seattle and will make stops in Portland, San Francisco and finally Los Angeles on June 23, 2014.
June 12, 2014 The FIAT brand launched a first-of-its kind on-air campaign this week featuring :15-second GIFs as part of creative designed for both television and online. The “Endless Fun” campaign kicked off June 10 across cable television with four commercials, which can be viewed on the FIAT brand’s Tumblr page, and a :30 second online version can be viewed on the brand’s YouTube site. The music featured in the creative is "Biggie Bounce" by DJ Diplo.
June 4, 2014 Jones Soda Co. (JSDA), a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return of its "Jonesin' for a Fiat 500" summer photo contest.
May 5, 2014 Leading up to the May 16, 2014, release of Warner Bros. Pictures' and Legendary Pictures' hugely anticipated epic action adventure "Godzilla," FIAT Brand North America launches a new commercial across television on Monday, May 5. The 30-second spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle.
April 7, 2014 The 2015 Fiat 500 vehicle lineup, to be showcased at the 2014 New York International Auto Show, will include a number of interior enhancements for increased driver convenience and ease of use, including an advanced instrument panel with a 7-inch high-definition TFT (Thin Film Transistor) cluster display.
April 7, 2014 The high-performance 2015 Fiat 500 Abarth and Abarth Cabrio, to be showcased at the 2014 New York International Auto Show, will be available with an optional six-speed automatic transmission, helping to broaden the customer base for the high-performance version of the Fiat 500.
March 20, 2014 FIAT of Austin, the sales leader since the FIAT brand was reintroduced to the U.S. market in 2011, has moved to bigger and better quarters. The new FIAT studio is throwing a grand opening celebration today featuring a special reveal of four artist-painted FIAT models.
March 12, 2014 Got someplace to go? Five participating Loews Hotels will get guests where they’re headed in style, safety and comfort thanks to a new partnership with the FIAT brand. The first-of-its-kind collaboration for the New York-based hotel group and the Italian automaker will bring chauffeured service to guests in all-new 2014 Fiat 500L vehicles at five Loews addresses across North America starting this week.
March 7, 2014 Italian car and design fans looking for a taste of the historic Cinquecento won’t have to wait much longer. Today, the FIAT brand opened orders for the 2014 Fiat 500 1957 Edition, arriving in FIAT studios nationwide in late spring. Pricing for this well-equipped, limited-production model starts at $20,400 U.S. MSRP, just $1,900 more than a base Fiat 500 Lounge.
February 13, 2014 The 2014 Abarth Track Experience kicks off this month, giving Fiat 500 Abarth owners the opportunity to develop their driving skills in a one-day performance adventure.
February 12, 2014 FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thurs., Feb. 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”
December 17, 2013 Looking for a last-minute holiday gift? Shop now at any of Chrysler Group LLC’s brand websites for hot holiday deals that serve as perfect presents for the Chrysler, Jeep®, Dodge, Ram, FIAT, SRT or Mopar enthusiast in your life. Shoppers may use the promo code “HOLIDAY13R” to receive free standard shipping on all orders until Dec. 31.
November 27, 2013 Commissioned by the FIAT brand, noted Italian artist Nicola Verlato completed the “Fiat 500L Italian Masterpiece,” using the ceiling of the all-new 2014 Fiat 500L as his canvas, during the 2013 Los Angeles Auto Show.
November 19, 2013 The dazzling MSC Divina made cruise history this morning, when it was escorted into PortMiami by a fleet of high-powered FIAT personal watercraft. With today’s arrival, MSC Divina becomes the first MSC Cruises ship to sail year-round from North America.
November 19, 2013 The 2014 Jeep® Cherokee, 2014 Ram 1500 EcoDiesel, 2014 Ram ProMaster and 2014 Fiat 500e today were named as Top 10 Cars of 2014 for Hispanic families by the jurors of the Hispanic Motor Press Awards.
November 18, 2013 FIAT has commissioned noted Italian artist Nicola Verlato to paint an Italian masterpiece inside a Fiat 500L. Verlato will paint his masterpiece, which will pay homage to elements of Michelangelo’s work inside the Sistine Chapel, using the ceiling of the all-new Fiat 500L as his canvas.
November 14, 2013 Celebrating the 57th anniversary of the original 1957 "Nuova" Cinquecento (New 500), the new 2014 Fiat 500 "1957 Edition" combines iconic Italian design with engaging driving dynamics and vintage styling appointments – all for a limited-edition model enthusiasts are sure to love.
November 14, 2013 Road & Track has named the 2014 Fiat 500e “Best Electric” in the publication’s first-ever “Best Cars” list. The breakthrough electric vehicle (EV) is indeed fun, also delivering class-leading efficiency with unparalleled style.
October 28, 2013 The Insurance Institute of Highway Safety today named the all-new 2014 Fiat 500L a 2013 Top Safety Pick. The innovative, four-door B-segment hatchback was one of two Chrysler Group vehicles to earn the designation during the latest round of IIHS evaluations. In the last 10 months, a total of 14 Chrysler Group vehicles have been so commended.
October 16, 2013 Approximately 300 people attended yesterday the grand opening of FIAT of San Francisco, the first FIAT studio located in The City by the Bay.
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