2011 SEMA Newsroom

Mopar® and Four-Time NHRA Pro Stock Champ Jeg Coughlin Jr. Unveil New Mopar/JEGS.com Dodge Avenger at SEMA Show

October 31, 2011 Mopar® revealed today at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas that four-time NHRA Pro Stock champion Jeg Coughlin Jr. will join the Team Mopar roster in 2012, campaigning a new Mopar/JEGS.com Dodge Avenger in the NHRA Full Throttle Drag Racing Series Pro Stock class.

2012 Jeep® Wrangler and 2012 Fiat 500 Named ‘Hottest’ Vehicles at 2011 Specialty Equipment Market Association Show

October 31, 2011 The results are in. The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Jeep® Wrangler for the “Hottest 4x4-SUV” and to the 2012 Fiat 500 for the “Hottest Sports Compact Car” this morning at the 2011 SEMA Show in Las Vegas.

Mopar® to Highlight Cubic Inches and Horsepower at SEMA

October 31, 2011 A new 512 CID, V-10 engine with more than 800 horsepower and a new 426 Gen III High Output HEMI® crate engine will highlight the Mopar® display at the Specialty Equipment Market Association (SEMA) show, Nov. 1 – 4 in Las Vegas.

Chrysler Group LLC Gears Up for 2011 SEMA Show

October 24, 2011 Chrysler Group LLC will have a major presence at next week’s 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas. This year, the 28,400 square-foot exhibit will include more than 30 Mopar®-modified vehicles from the company’s Ram, Dodge, Chrysler, Jeep®, SRT and Fiat brands. More than 500 Mopar accessories will be showcased in the exhibit.

The FIAT Brand Teams Up With Mopar® to Announce the ‘FIAT SEMA Design Challenge’

September 28, 2011 The FIAT brand has teamed up with Mopar® to launch the ‘FIAT SEMA Design Challenge,’ a social media contest allowing fans to create a custom Fiat 500 vehicle wrap. Participants can enter their design to win prizes and have the opportunity to see their vehicle design wrap on display Tues., Nov. 1 through Sun., Nov. 4 within the Mopar Alley at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.

Newly Formed SRT® Brand Takes the 2012 SRT Product Lineup to Enthusiasts and Car Clubs Across the Country

August 11, 2011 Chrysler Group LLC’s newly formed Street and Racing Technology (SRT®) Brand is hitting the road with its first-ever, “SRT High Performance Tour” featuring four drivers, four vehicles – the 2012 Dodge Charger SRT8®, Dodge Challenger SRT8, Jeep® Grand Cherokee SRT8 and Chrysler 300 SRT8 – visiting more than 40 clubs and events in the next four months.

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