2012 SEMA Newsroom

Mopar Announces Top Performance Parts and Accessories for All-new 2013 SRT Viper

October 30, 2012 Owners of the heart-pounding all-new SRT Viper will have more than 50 Mopar performance parts and accessories from which to choose, including an industry-first wireless charging pad, Katzkin leather interiors and vehicle covers.

Mopar and SRT Reveal Comedian Jeff Dunham’s Project Vehicle at SEMA

October 29, 2012 As part of Mopar’s 75th anniversary celebration and the 2012 edition of the Specialty Equipment Market Association (SEMA) show, Mopar and the Street and Racing Technology (SRT) team collaborated with comedian Jeff Dunham and his crew from Palmer’s Customs of Camarillo, Calif., to create a custom 2012 Dodge Challenger SRT8. Mopar, SRT, and Dunham revealed the modern-day hot rod, dubbed Project UltraViolet, today at the SEMA show in Las Vegas.

Jeep® Wrangler Named ‘Hottest 4x4 SUV’ of 2012 SEMA Show; Mopar and Jeep Brands Create Jeep Performance Parts

October 29, 2012 For the third consecutive year, the Jeep® Wrangler was recognized as the ‘Hottest 4x4 SUV’ at the Specialty Equipment Market Association (SEMA) trade show today in Las Vegas. SEMA president and CEO Chris Kersting presented the award to Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand, and Mark Allen, Head of Jeep® Design, in the Grand Lobby of the Las Vegas Convention Center.

Chrysler Group LLC Announces New Mopar Performance and Customization Initiatives at SEMA

October 29, 2012 Mopar is offering even more performance and even more customization. Today, at the Specialty Equipment Market Association (SEMA) trade show in Las Vegas, the brand will make a host of announcements, including newly created Mopar off-road division of Jeep® Performance Parts.

Custom Vehicles Headed for 2012 SEMA Show

October 11, 2012 When the 2012 SEMA Show takes place in Las Vegas, Oct. 30 – Nov. 2, enthusiasts will see 24 “Moparized” concept vehicles on display at the ultimate aftermarket show.

MEDIA ADVISORY: Chrysler Group LLC to Show Custom Vehicles Bound for SEMA Show

Press conference will be held as a media preview of Chrysler Group custom vehicles bound for the SEMA at the end of October 2012. A Livestream (video) will be available following the event for media that cannot attend the preview event in person in the Detroit area.

Chrysler Group LLC Releases Sketches of Mopar-modified Vehicles Headed For SEMA

September 26, 2012 Chrysler Group LLC has released sketches of select Moparized vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Oct. 30 through Nov. 2 at the Las Vegas Convention Center.

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