Advertising Newsroom

Alfa Romeo Introduces 'Near Life Experience' Global Advertising Campaign at the Formula 1 U.S. Grand Prix

October 22, 2021 Alfa Romeo is introducing its first global advertising campaign, “Near Life Experience,” at the United States Grand Prix in Austin, Texas, on Sunday, October 24.

Stellantis Strengthens Media and Marketing Agency Roster With Addition of Ignition Media Group

October 14, 2021 Stellantis announced the addition of Ignition Media Group to the company’s media and marketing agency roster. Ignition Media Group, through its Soundcheck practice, will serve as a sounding board and multicultural thought partner to assist in shaping and fortifying Stellantis’ media and marketing strategies across the company’s multi-brand portfolio.

Dodge Launches 'Life Lessons' as 'Talladega Nights: The Ballad of Ricky Bobby' Marks 15th Anniversary

August 5, 2021 As the “Talladega Nights: The Ballad of Ricky Bobby” marks its official 15th anniversary this week, Dodge is following up the brand’s hit 2020 “Family Motto” initiative with the all-new “Life Lessons” campaign. “Life Lessons” debuts a 30-second spot across television, in addition to a 60-second version and shorter forms across digital.

Dodge Partners With Universal Pictures on ‘F9,’ Opening Nationwide June 25

June 11, 2021 Dodge, which has been a part of Universal Pictures’ groundbreaking, blockbuster “Fast & Furious” franchise since its inception, announced today its promotional partnership with Universal Pictures for “F9,” which arrives in U.S. theaters June 25.

Ram Truck and Foo Fighters Launch Advertising Campaign to Shine a “Spotlight” on Everyday Rock Stars

May 6, 2021 Beginning today, the Ram Truck brand and Foo Fighters join forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which includes three new videos spanning television, digital and Ram Truck brand social media channels.

Ram Truck Brand Drives Into Commercial Truck Season With New ‘Giants’ Advertising Campaign

April 23, 2021 The multimedia campaign salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities. 

Jeep® Debuts 'Earth Day: Video Conference Call' to Celebrate Earth Day and Arrival of 2021 Wrangler 4xe

April 22, 2021 The Jeep® brand’s newest social media video, arriving on Earth Day, brings together the animals of the world via a video conference call to mark the arrival of the new 2021 Jeep Wrangler 4xe, and it appears they’re not much better at the calls than their human counterparts.

Ram Launches Advertising Campaign Featuring Music From Artist Chris Stapleton

March 19, 2021 The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels. 

Jeep® Launches Digital Video ‘The Road Ahead’

February 8, 2021 The Jeep® brand continues on its path of adventure with the launch of a new :84 digital video “The Road Ahead.” The video provides a connection between the 2021 Big Game Jeep campaign “The Middle” and Jeep.com/the-road-ahead, celebrating 80 years of the iconic Jeep brand and showcasing how it continues to blaze trails into the next 80 years.

Bruce Springsteen Leads the Jeep® Brand’s 2021 Big Game Campaign “The Middle”

February 7, 2021 Bruce Springsteen and the Jeep® brand have joined together to launch the two-minute film “The Middle,” which can now be viewed across the Jeep brand's social media channels, as well as tonight during a one-time Big Game television appearance.

Jeep® Brand to Present One Commercial During the Big Game on Sunday, February 7

February 3, 2021 The Jeep® brand will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half of the game.

New Marketing Campaign for the Chrysler Pacifica Hybrid Features Actress Kathryn Hahn

December 11, 2020 Chrysler brand and actress Kathryn Hahn team up once again for a new advertising campaign for the Chrysler Pacifica Hybrid. Spanning television, digital and social media, the campaign “Drive a Hybrid” features Hahn as a disapproving game show host quizzing contestants on the merits of driving the Chrysler Pacifica Hybrid.

Alfa Romeo Debuts New Campaign 'Control'

October 14, 2020 Alfa Romeo's new campaign “Control," with voice-over by actor Alexander Skarsgård, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.

Dodge Brand, Sony Pictures Consumer Products and 2006 'Talladega Nights: The Ballad of Ricky Bobby' Launch 'Family Motto' Video

October 2, 2020 Dodge has launched its 60-second “Family Motto” video, which celebrates the brand’s historic, recent, first-place finishes in both the J.D. Power APEAL Study and J.D. Power Initial Quality Study (IQS). The spot stars Gary Cole reprising his role as Reese Bobby and the iconic line, “if you ain’t first, you’re last,” from the 2006 Sony Pictures film “Talladega Nights: The Ballad of Ricky Bobby.”

Jeep® Debuts 'Pale Blue Dot' Video to Launch the 2021 Jeep Wrangler 4xe

September 15, 2020 Jeep® and Ann Druyan, widow of Carl Sagan, have joined together to create the 90-second video "Pale Blue Dot," which launches the new Jeep Wrangler 4xe and draws attention to efforts to combat climate change. With every completed view of “Pale Blue Dot,” Jeep will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University.

Jeep® Brand Launches #JeepTopCanine Search

July 21, 2020 Jeep® owners, fans and followers can post the best photo of their pup with their Jeep vehicle and tag it with #JeepTopCanine on Instagram and Twitter, or upload it to www.JeepTopCanine.com, to enter. The winning dog will be the face of the Jeep brand across its social media channels, appearing in exclusive content for the next year.

Chrysler Brand Practices Social Distancing in New Campaign for Chrysler Pacifica Starring Actress Kathryn Hahn

June 23, 2020 Chrysler brand and actress Kathryn Hahn join forces once again for the Chrysler Pacifica in a new “Pacifica Mom on Quarantine” social video campaign.

Jeep® and Dodge Debut Commercials During 'One World: Together At Home' Global Special

April 17, 2020 As part of the "One World: Together At Home" globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials, “Strength” for Dodge and “Seven Continents” for Jeep®.

FCA Brands Launch Social Media Campaigns to Encourage Drivers to Stay Off the Road

April 10, 2020 In an effort to galvanize Americans and encourage them to stay home, when possible, and to celebrate those who are selflessly working on the frontlines, FCA is launching a social media campaign across its Alfa Romeo, Chrysler, Dodge, FIAT, Jeep® and Ram brand channels. Each brand has its own unique hashtag in addition to using the #StayAtHome hashtag.

FCA Announces 'Drive Forward' Initiative, Offering Incentives and Support to Consumers

April 1, 2020 In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its “Drive Forward” initiative. Starting today, April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models.

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© 2021 FCA. All Rights Reserved.
Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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