September 28, 2022
In a first-of-its-kind muscle marketing campaign, Dodge is putting the “Real Brotherhood of Muscle” – its owners and fans, along with their Dodge vehicles – in the driver’s seat and the national spotlight. The national multimedia campaign, which runs across television and social media channels, launched today.
June 28, 2022
Dodge is charting a course along HWY 93 for its owners and enthusiasts this summer, connecting 93 Dodge-inspired events and locations across America — one for each day of summer.
June 1, 2022
The marketing campaign in the U.S. will include a 30-second broadcast spot and content across Jeep brand’s social media channels, including an extended one-minute version of the TV spot and behind-the-scenes footage of the making of the commercial.
May 17, 2022
Chrysler brand is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid, comedically comparing the freedom of the #VanLife influencer lifestyle with the Pacifica as the more ideal choice for parents living their best “real life.”
March 23, 2022
The Jeep® brand launched its new marketing campaign, “Made for What You’re Made Of,” featuring the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe. Filmed in Colorado and Utah, a Paralympian runner, ice diver and base jumper are included in the campaign.
November 15, 2021
The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021.
October 22, 2021
Alfa Romeo is introducing its first global advertising campaign, “Near Life Experience,” at the United States Grand Prix in Austin, Texas, on Sunday, October 24.
October 14, 2021
Stellantis announced the addition of Ignition Media Group to the company’s media and marketing agency roster. Ignition Media Group, through its Soundcheck practice, will serve as a sounding board and multicultural thought partner to assist in shaping and fortifying Stellantis’ media and marketing strategies across the company’s multi-brand portfolio.
August 5, 2021
As the “Talladega Nights: The Ballad of Ricky Bobby” marks its official 15th anniversary this week, Dodge is following up the brand’s hit 2020 “Family Motto” initiative with the all-new “Life Lessons” campaign. “Life Lessons” debuts a 30-second spot across television, in addition to a 60-second version and shorter forms across digital.
June 11, 2021
Dodge, which has been a part of Universal Pictures’ groundbreaking, blockbuster “Fast & Furious” franchise since its inception, announced today its promotional partnership with Universal Pictures for “F9,” which arrives in U.S. theaters June 25.
May 6, 2021
Beginning today, the Ram Truck brand and Foo Fighters join forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which includes three new videos spanning television, digital and Ram Truck brand social media channels.
April 23, 2021
The multimedia campaign salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities.
April 22, 2021
The Jeep® brand’s newest social media video, arriving on Earth Day, brings together the animals of the world via a video conference call to mark the arrival of the new 2021 Jeep Wrangler 4xe, and it appears they’re not much better at the calls than their human counterparts.
March 19, 2021
The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels.
February 8, 2021
The Jeep® brand continues on its path of adventure with the launch of a new :84 digital video “The Road Ahead.” The video provides a connection between the 2021 Big Game Jeep campaign “The Middle” and Jeep.com/the-road-ahead, celebrating 80 years of the iconic Jeep brand and showcasing how it continues to blaze trails into the next 80 years.
February 7, 2021
Bruce Springsteen and the Jeep® brand have joined together to launch the two-minute film “The Middle,” which can now be viewed across the Jeep brand's social media channels, as well as tonight during a one-time Big Game television appearance.
February 3, 2021
The Jeep® brand will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half of the game.
December 11, 2020
Chrysler brand and actress Kathryn Hahn team up once again for a new advertising campaign for the Chrysler Pacifica Hybrid. Spanning television, digital and social media, the campaign “Drive a Hybrid” features Hahn as a disapproving game show host quizzing contestants on the merits of driving the Chrysler Pacifica Hybrid.
October 14, 2020
Alfa Romeo's new campaign “Control," with voice-over by actor Alexander Skarsgård, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.
October 2, 2020
Dodge has launched its 60-second “Family Motto” video, which celebrates the brand’s historic, recent, first-place finishes in both the J.D. Power APEAL Study and J.D. Power Initial Quality Study (IQS). The spot stars Gary Cole reprising his role as Reese Bobby and the iconic line, “if you ain’t first, you’re last,” from the 2006 Sony Pictures film “Talladega Nights: The Ballad of Ricky Bobby.”
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