Advertising Newsroom

Ram Truck and Foo Fighters Launch Advertising Campaign to Shine a “Spotlight” on Everyday Rock Stars

May 6, 2021 Beginning today, the Ram Truck brand and Foo Fighters join forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which includes three new videos spanning television, digital and Ram Truck brand social media channels.

Ram Truck Brand Drives Into Commercial Truck Season With New ‘Giants’ Advertising Campaign

April 23, 2021 The multimedia campaign salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities. 

Jeep® Debuts 'Earth Day: Video Conference Call' to Celebrate Earth Day and Arrival of 2021 Wrangler 4xe

April 22, 2021 The Jeep® brand’s newest social media video, arriving on Earth Day, brings together the animals of the world via a video conference call to mark the arrival of the new 2021 Jeep Wrangler 4xe, and it appears they’re not much better at the calls than their human counterparts.

Ram Launches Advertising Campaign Featuring Music From Artist Chris Stapleton

March 19, 2021 The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels. 

Jeep® Launches Digital Video ‘The Road Ahead’

February 8, 2021 The Jeep® brand continues on its path of adventure with the launch of a new :84 digital video “The Road Ahead.” The video provides a connection between the 2021 Big Game Jeep campaign “The Middle” and Jeep.com/the-road-ahead, celebrating 80 years of the iconic Jeep brand and showcasing how it continues to blaze trails into the next 80 years.

Bruce Springsteen Leads the Jeep® Brand’s 2021 Big Game Campaign “The Middle”

February 7, 2021 Bruce Springsteen and the Jeep® brand have joined together to launch the two-minute film “The Middle,” which can now be viewed across the Jeep brand's social media channels, as well as tonight during a one-time Big Game television appearance.

Jeep® Brand to Present One Commercial During the Big Game on Sunday, February 7

February 3, 2021 The Jeep® brand will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half of the game.

New Marketing Campaign for the Chrysler Pacifica Hybrid Features Actress Kathryn Hahn

December 11, 2020 Chrysler brand and actress Kathryn Hahn team up once again for a new advertising campaign for the Chrysler Pacifica Hybrid. Spanning television, digital and social media, the campaign “Drive a Hybrid” features Hahn as a disapproving game show host quizzing contestants on the merits of driving the Chrysler Pacifica Hybrid.

Alfa Romeo Debuts New Campaign 'Control'

October 14, 2020 Alfa Romeo's new campaign “Control," with voice-over by actor Alexander Skarsgård, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.

Dodge Brand, Sony Pictures Consumer Products and 2006 'Talladega Nights: The Ballad of Ricky Bobby' Launch 'Family Motto' Video

October 2, 2020 Dodge has launched its 60-second “Family Motto” video, which celebrates the brand’s historic, recent, first-place finishes in both the J.D. Power APEAL Study and J.D. Power Initial Quality Study (IQS). The spot stars Gary Cole reprising his role as Reese Bobby and the iconic line, “if you ain’t first, you’re last,” from the 2006 Sony Pictures film “Talladega Nights: The Ballad of Ricky Bobby.”

Jeep® Debuts 'Pale Blue Dot' Video to Launch the 2021 Jeep Wrangler 4xe

September 15, 2020 Jeep® and Ann Druyan, widow of Carl Sagan, have joined together to create the 90-second video "Pale Blue Dot," which launches the new Jeep Wrangler 4xe and draws attention to efforts to combat climate change. With every completed view of “Pale Blue Dot,” Jeep will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University.

Jeep® Brand Launches #JeepTopCanine Search

July 21, 2020 Jeep® owners, fans and followers can post the best photo of their pup with their Jeep vehicle and tag it with #JeepTopCanine on Instagram and Twitter, or upload it to www.JeepTopCanine.com, to enter. The winning dog will be the face of the Jeep brand across its social media channels, appearing in exclusive content for the next year.

Chrysler Brand Practices Social Distancing in New Campaign for Chrysler Pacifica Starring Actress Kathryn Hahn

June 23, 2020 Chrysler brand and actress Kathryn Hahn join forces once again for the Chrysler Pacifica in a new “Pacifica Mom on Quarantine” social video campaign.

Jeep® and Dodge Debut Commercials During 'One World: Together At Home' Global Special

April 17, 2020 As part of the "One World: Together At Home" globally televised and digital special to support frontline health care workers and the World Health Organization, FCA will premiere two all-new television commercials, “Strength” for Dodge and “Seven Continents” for Jeep®.

FCA Brands Launch Social Media Campaigns to Encourage Drivers to Stay Off the Road

April 10, 2020 In an effort to galvanize Americans and encourage them to stay home, when possible, and to celebrate those who are selflessly working on the frontlines, FCA is launching a social media campaign across its Alfa Romeo, Chrysler, Dodge, FIAT, Jeep® and Ram brand channels. Each brand has its own unique hashtag in addition to using the #StayAtHome hashtag.

FCA Announces 'Drive Forward' Initiative, Offering Incentives and Support to Consumers

April 1, 2020 In an effort to alleviate shopping concerns and to chart a path for better days ahead, FCA is launching its “Drive Forward” initiative. Starting today, April 1, Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models.

Jeep® Brand Announces Worldwide Partnership With Groundbreaking Pop Team

March 9, 2020 Jeep® brand announces an innovative partnership with the world’s first global pop team Now United to promote Jeep Renegade through a series of brand integrations across digital and social media with music videos and live performances around the theme of "Come Together."

Jeep® Gives Fans and Followers Motivation to Become Part of the Wrangler Family

March 5, 2020 As part of its spring celebration, the brand is launching the Jeep Wrangler ‘Friends & Family’ initiative, giving consumers access to special pricing for the first time ever on the Jeep Wrangler, and with ownership, the opportunity to join the global Jeep family.

Alexander Skarsgård Stars in New Campaign for Alfa Romeo

February 19, 2020 Actor Alexander Skarsgård is starring in a new campaign for Alfa Romeo. The award-winning actor (“True Blood,” “Big Little Lies”) will be featured in two commercials, one for the new 2020 Alfa Romeo Giulia and one for the new 2020 Alfa Romeo Stelvio. The first “Type A” video featuring Skarsgård and the Alfa Romeo Giulia launches this week across television and the Alfa Romeo social channels, including YouTube, Facebook, Instagram and Twitter.

Dodge Brand Launches New 'House of Power' Video Featuring Footage From Universal Pictures' New Fast Saga Film, 'F9'  

February 12, 2020 Dodge is launching its new "House of Power" marketing campaign, featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge Charger SRT Hellcat Widebody and the Dodge Durango SRT, in addition to footage from the upcoming action thriller "F9," the ninth chapter in Universal Pictures' blockbuster Fast Saga.

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© 2021 FCA. All Rights Reserved.
Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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