Advertising Newsroom

More Firsts: Dodge to Put the ‘Real Brotherhood of Muscle’ in the Driver’s Seat of Its Newest National Advertising Campaign

September 28, 2022 In a first-of-its-kind muscle marketing campaign, Dodge is putting the “Real Brotherhood of Muscle” – its owners and fans, along with their Dodge vehicles – in the driver’s seat and the national spotlight. The national multimedia campaign, which runs across television and social media channels, launched today. 

Ultimate Summer Road Trip: Dodge Sets Course on HWY 93, Gears Up for Launch of The Real Brotherhood of Muscle Campaign

June 28, 2022 Dodge is charting a course along HWY 93 for its owners and enthusiasts this summer, connecting 93 Dodge-inspired events and locations across America — one for each day of summer.

Jeep® Partners With Universal Pictures to Launch 'Jurassic World Dominion' Global Marketing Campaign

June 1, 2022 The marketing campaign in the U.S. will include a 30-second broadcast spot and content across Jeep brand’s social media channels, including an extended one-minute version of the TV spot and behind-the-scenes footage of the making of the commercial.

Chrysler Brand Launches Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid

May 17, 2022 Chrysler brand is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid, comedically comparing the freedom of the #VanLife influencer lifestyle with the Pacifica as the more ideal choice for parents living their best “real life.”

Jeep® Brand Launches New Marketing Campaign for Grand Cherokee

March 23, 2022 The Jeep® brand launched its new marketing campaign, “Made for What You’re Made Of,” featuring the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe. Filmed in Colorado and Utah, a Paralympian runner, ice diver and base jumper are included in the campaign.

Dodge Brand Launches Operation 25//8 to Give Away 25 Dodge Dream Cars

November 15, 2021 The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021.

Alfa Romeo Introduces 'Near Life Experience' Global Advertising Campaign at the Formula 1 U.S. Grand Prix

October 22, 2021 Alfa Romeo is introducing its first global advertising campaign, “Near Life Experience,” at the United States Grand Prix in Austin, Texas, on Sunday, October 24.

Stellantis Strengthens Media and Marketing Agency Roster With Addition of Ignition Media Group

October 14, 2021 Stellantis announced the addition of Ignition Media Group to the company’s media and marketing agency roster. Ignition Media Group, through its Soundcheck practice, will serve as a sounding board and multicultural thought partner to assist in shaping and fortifying Stellantis’ media and marketing strategies across the company’s multi-brand portfolio.

Dodge Launches 'Life Lessons' as 'Talladega Nights: The Ballad of Ricky Bobby' Marks 15th Anniversary

August 5, 2021 As the “Talladega Nights: The Ballad of Ricky Bobby” marks its official 15th anniversary this week, Dodge is following up the brand’s hit 2020 “Family Motto” initiative with the all-new “Life Lessons” campaign. “Life Lessons” debuts a 30-second spot across television, in addition to a 60-second version and shorter forms across digital.

Dodge Partners With Universal Pictures on ‘F9,’ Opening Nationwide June 25

June 11, 2021 Dodge, which has been a part of Universal Pictures’ groundbreaking, blockbuster “Fast & Furious” franchise since its inception, announced today its promotional partnership with Universal Pictures for “F9,” which arrives in U.S. theaters June 25.

Ram Truck and Foo Fighters Launch Advertising Campaign to Shine a “Spotlight” on Everyday Rock Stars

May 6, 2021 Beginning today, the Ram Truck brand and Foo Fighters join forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which includes three new videos spanning television, digital and Ram Truck brand social media channels.

Ram Truck Brand Drives Into Commercial Truck Season With New ‘Giants’ Advertising Campaign

April 23, 2021 The multimedia campaign salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities. 

Jeep® Debuts 'Earth Day: Video Conference Call' to Celebrate Earth Day and Arrival of 2021 Wrangler 4xe

April 22, 2021 The Jeep® brand’s newest social media video, arriving on Earth Day, brings together the animals of the world via a video conference call to mark the arrival of the new 2021 Jeep Wrangler 4xe, and it appears they’re not much better at the calls than their human counterparts.

Ram Launches Advertising Campaign Featuring Music From Artist Chris Stapleton

March 19, 2021 The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels. 

Jeep® Launches Digital Video ‘The Road Ahead’

February 8, 2021 The Jeep® brand continues on its path of adventure with the launch of a new :84 digital video “The Road Ahead.” The video provides a connection between the 2021 Big Game Jeep campaign “The Middle” and Jeep.com/the-road-ahead, celebrating 80 years of the iconic Jeep brand and showcasing how it continues to blaze trails into the next 80 years.

Bruce Springsteen Leads the Jeep® Brand’s 2021 Big Game Campaign “The Middle”

February 7, 2021 Bruce Springsteen and the Jeep® brand have joined together to launch the two-minute film “The Middle,” which can now be viewed across the Jeep brand's social media channels, as well as tonight during a one-time Big Game television appearance.

Jeep® Brand to Present One Commercial During the Big Game on Sunday, February 7

February 3, 2021 The Jeep® brand will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half of the game.

New Marketing Campaign for the Chrysler Pacifica Hybrid Features Actress Kathryn Hahn

December 11, 2020 Chrysler brand and actress Kathryn Hahn team up once again for a new advertising campaign for the Chrysler Pacifica Hybrid. Spanning television, digital and social media, the campaign “Drive a Hybrid” features Hahn as a disapproving game show host quizzing contestants on the merits of driving the Chrysler Pacifica Hybrid.

Alfa Romeo Debuts New Campaign 'Control'

October 14, 2020 Alfa Romeo's new campaign “Control," with voice-over by actor Alexander Skarsgård, shines a spotlight on both the 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.

Dodge Brand, Sony Pictures Consumer Products and 2006 'Talladega Nights: The Ballad of Ricky Bobby' Launch 'Family Motto' Video

October 2, 2020 Dodge has launched its 60-second “Family Motto” video, which celebrates the brand’s historic, recent, first-place finishes in both the J.D. Power APEAL Study and J.D. Power Initial Quality Study (IQS). The spot stars Gary Cole reprising his role as Reese Bobby and the iconic line, “if you ain’t first, you’re last,” from the 2006 Sony Pictures film “Talladega Nights: The Ballad of Ricky Bobby.”

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Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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