Newsroom

Jeep® Wagoneer S Launches 'Beautiful Things Can Still Get Dirty' Marketing Campaign

December 23, 2024 The campaign, “Beautiful Things Can Still Get Dirty,” will launch on television during Netflix's Christmas Day football games. A 30-second version of the spot will also run across television and the Jeep® brand’s social media channels.

All-new Dodge Charger Daytona Lands Now With New Marketing Campaign

December 4, 2024 Dodge brand revealed its marketing campaign for the brand’s first fully electric vehicle, the Dodge Charger Daytona, the world’s quickest and most powerful muscle car. And let’s just say, electric vehicles aren’t changing what Dodge stands for.

Chrysler Pacifica and The Elf on the Shelf Create Holiday Magic This Season

December 3, 2024 As the official minivan of the holiday season, Chrysler Pacifica has joined forces with The Elf on the Shelf. Chrysler brand’s social media channels, including Instagram, Facebook and TikTok, will invite viewers to help spot Scout Elf in the Chrysler Pacifica and Chrysler Pacifica Hybrid. 

Ram Brand Evolves 'The Calling' Campaign During Football Season With J.J. Watt

November 20, 2024 Ram launched the latest evolution of the brand’s “The Calling” marketing campaign with a new video featuring football superstar J.J. Watt. The commercial centers on the new 2025 Ram 1500 Limited.

Merrell, Jeep® Announce Second Footwear Collaboration

October 29, 2024 Merrell, the world’s leading outdoor footwear brand, and off-road automotive adventure icon Jeep® brand have joined forces for a second time to create a collection around Merrell’s newest hiking innovation and the electrified Jeep Wrangler 4xe.

FIAT Launches Playful Social Media Campaign for the All-electric Fiat 500e

October 10, 2024 FIAT brand launched an ongoing social media video campaign that takes a playful look at the similarities … and differences … between the one-of-a-kind, all-new, all-electric 2024 Fiat 500e and another very unique EV.

Jeep® Launches Multifaceted Marketing Campaign Celebrating Brand’s Iconic SUVs

September 16, 2024 The monthslong, multitiered, multimedia campaign will run across television, social media and digital channels, as well as high-profile out-of-home elements, with 30- and 60-second videos, including Black and Hispanic market versions, to launch in the coming weeks.

Ram to Launch New Global Marketing Campaign for Summer Movie ‘Twisters’

July 11, 2024 The Ram brand’s new advertising campaign “Answer Your Calling” celebrates the return of the adrenaline-pumping, big-screen thrill ride that will take audiences inside of one of nature’s most wondrous – and destructive – forces. 

Vineyard Vines Announces First Collaboration With Jeep® Brand

July 2, 2024 The lifestyle apparel brand vineyard vines, renowned for its iconic smiling pink whale logo and classic, casual clothing, is thrilled to announce its first collaboration with Jeep®, the legendary SUV brand.

Stellantis North America Names Rajoielle Register as Senior Vice President Marketing

June 3, 2024 Stellantis North America today announced Rajoielle (Raj) Register has joined the company as senior vice president, regional marketing, effective immediately.

AAF Inducts Olivier François Into Advertising Hall of Fame

May 8, 2024 Highly acclaimed campaigns under François’ leadership include the Primetime Emmy Award-winning “Imported from Detroit” featuring Eminem, “Farmer” with radio’s legendary Paul Harvey, Primetime Emmy Award-nominated “Halftime in America” with Clint Eastwood, Primetime Emmy Award-nominated “Groundhog Day” starring Bill Murray and “The Middle” featuring Bruce Springsteen.

Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e

May 1, 2024 Legendary director Spike Lee and Emmy-nominated actor Giancarlo Esposito star in their first national advertising campaign together for the all-new, all-electric 2024 Fiat 500e, the first battery-electric vehicle in North America from Stellantis. 

Actor Glen Powell Kicks Off Launch of 2025 Ram 1500 RHO

April 25, 2024 On the heels of the all-new 2025 Ram 1500 RHO launch, the brand joins forces with actor Glen Powell to kick off the next chapter and continued evolution of Ram with the arrival of the most capable, most affordable off-road truck lineup in the industry.

Chrysler Brand Celebrates the Pacifica as Most Awarded Minivan With New Marketing Campaign

April 22, 2024 In celebration of the Chrysler Pacifica as the most awarded minivan seven years in row, Chrysler brand is launching a new multimedia advertising campaign “Thanking Our Parents."

Dodge Stages 'Inner Child Intervention' in New Marketing Campaign for the Electrified Dodge Hornet R/T

April 2, 2024 The Dodge brand is launching a new marketing campaign today, focused on the plug-in hybrid Dodge Hornet R/T, the brand’s first muscle-inspired crossover.

Alfa Romeo, GREATS Team Up With Limited-edition Sneaker Ahead of This Year’s Big Game

February 7, 2024 Alfa Romeo has teamed up with luxury sneaker brand GREATS to launch a limited-edition Alfa Romeo-branded sport sneaker ahead of the Big Game this weekend. Alfa Romeo will hit the Las Vegas streets conducting random acts of kindness by gifting new pairs of these limited-edition sneakers to unsuspecting pedestrians.

FIAT Teases Next 'Drop' of All-new, All-electric Fiat 500e in US

January 30, 2024 The FIAT brand is teasing the release of its next all-new, all-electric Fiat 500e product “drop” in the U.S. in Jennifer Lopez’s brand-new music video, featuring Latto, for her single “Can’t Get Enough.” 

Stellantis Awards $100,000 Grand Prize in National Sweepstakes

December 13, 2023 Stellantis is excited to announce that Bonnie Wall of Hephzibah, Ga., is the grand prize winner of the 2022 National Sweepstakes.

Stellantis Global Chief Marketing Officer Olivier François Named as One of Newest Inductees Into AAF Advertising Hall of Fame

November 29, 2023 The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). 

Stellantis Awards Grand Prize in 2023 Jeep® Brand $25K Giveaway Sweepstakes

October 20, 2023 Stellantis is excited to announce Douglas Snouwaert of Lafayette, Indiana, is the grand prize winner of the 2023 Jeep® brand $25K Giveaway Sweepstakes at the Chicago Auto Show. 

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