Newsroom

The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs

February 12, 2014 FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thurs., Feb. 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”

Chrysler and Jeep® Brands Air Videos “America’s Import” and “Restlessness” During Super Bowl XLVIII

February 2, 2014 Today, the Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.

Maserati Debuts the All-new Ghibli in Super Bowl XLVIII

February 2, 2014 Maserati, one of the world’s most respected luxury automotive brands, continues to celebrate the North American roll out of the all-new Ghibli with a 90-second broadcast spot titled “Strike” during the first quarter of America’s most anticipated football game.

Fiat Chrysler Automobiles to Debut Three Commercials During Super Bowl XLVIII

January 31, 2014 Fiat Chrysler Automobiles will debut three commercials during this Sunday’s (2/2) Super Bowl XLVIII. The first spot will debut during the first commercial break in the 1st quarter; the second will premiere during halftime; and the third will debut in the last commercial break of the 3rd quarter.

Ram Truck to Launch Extended Ode to Farmers

January 30, 2014 Ram Truck's "Year of the Farmer" campaign continues to recognize the hard working men and women that live the American farming way of life with a new online edition of the video that launched the multi-element program nearly 12 months ago. Ram has released an extend version of the brand’s acclaimed “Farmer” tribute, featuring the complete “So God Made A Farmer” FFA speech given by legendary radio broader Paul Harvey in 1978 and additional farm imagery.

Jeep® Brand and NBCUniversal Launch Strategic Cross-Portfolio Partnership With “Cherokee Effect”

December 5, 2013 The Jeep® brand and NBCUniversal today announced a cross-portfolio, multiplatform partnership supporting Jeep’s “Cherokee Effect,” a marketing initiative integrating various NBCUniversal talent in custom advertising vignettes featuring the all-new 2014 Jeep Cherokee.

Ram Truck Brand Continues Partnership with Latin Music Superstar Juanes with New Spanish-language Commercials for 2014 Ram 1500

November 14, 2013 Celebrated Latin musician Juanes and the Ram Truck brand continue their partnership in the “A Todo, Con Todo” (“To Everything, With Everything”) Spanish-language advertising campaign with original spots promoting the new 2014 Ram light-duty truck.

“Built Free” Marketing Campaign Unveiled To Launch Return Of Renowned Cherokee To The Jeep Brand Line-Up

October 28, 2013 The Jeep® brand will debut its “Built Free” marketing and advertising campaign on Monday, October 28, to herald the return of the renowned Cherokee to the Jeep vehicle lineup for the 2014 model year. The campaign will launch in the U.S. with a :60-second commercial running across national broadcast and cable television, and includes in-theater, print, digital, social and experiential extensions.

Chrysler Brand Creates Powerful ‘Road to Greatness’ Commercial That Reminds Us Integrity Still Matters

October 11, 2013 The Chrysler brand launched a new television commercial, titled “Road to Greatness,” which will air during Major League Baseball’s upcoming American and National League Championship Series, as well as the World Series. The spot features Miguel Cabrera, MLB’s first Triple Crown winner in over 40 years and the reigning American League Most Valuable Player.

The FIAT Brand Catches a Wave on Vans U.S. Open of Surfing

July 16, 2013 FIAT Brand North America will team up with the Vans U.S. Open of Surfing this July 20-28 in Huntington Beach, California. As one of the event sponsors, the FIAT brand will celebrate the recent launch of the all-new, all-electric Fiat 500e in California, in addition to showcasing the high-performance Fiat 500 Abarth Cabrio and the all-new Fiat 500L and 500L Trekking models.

Dodge Brand Targets Multicultural Millennials With Ad Campaign for All-new Dodge Dart Featuring International Music Superstar Pitbull

July 9, 2013 The Dodge brand is targeting multicultural millennials with a Spanish/English ad campaign for the 2013 Dodge Dart, featuring global music sensation Pitbull. The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.

FIAT Brand to Debut “Body Paint” Print Ad in ESPN The Magazine’s Annual Body Issue

July 9, 2013 FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features over a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio.

Chrysler Group’s SRT (Street & Racing Technology) Brand Debuts First-ever Advertising Campaign

June 12, 2013 The SRT (Street & Racing Technology) Brand is debuting its first-ever advertising campaign this summer to celebrate the legacy of its world-class performance vehicles: The Charger, Challenger, Viper, Grand Cherokee and 300. The “Body and Soul” campaign launched on Saturday, June 8, with 30-, 60- and 90-second spots across cable television, and continues throughout summer.

Ram Truck Brand and Warner Bros. Pictures Team up for ‘Man of Steel,’ Opening in Theaters June 14

June 4, 2013 The Ram Truck brand and Warner Bros. launched a new co-branded commercial for the Ram 1500, Motor Trend magazine’s 2013 Truck of the Year, as part of a partnership promoting Warner Bros. Pictures’ and Legendary Pictures’ “Man of Steel,” the highly anticipated summer action adventure movie in theaters June 14.

Dodge Brand Launches New TV Commercial and Social Gaming Sweepstakes in Conjunction with Syfy and Trion Worlds ‘Defiance’ Partnership

May 19, 2013 The Dodge brand is extending its partnership with Syfy and Trion Worlds on the “Defiance” television show and online video game with a new television commercial and social gaming sweepstakes.
 

Dodge and SRT Brands Partner with Universal Pictures on 'Fast & Furious 6'

May 8, 2013 The Dodge and SRT (Street and Racing Technology) brands today announced their partnership with Universal Pictures on the upcoming film 'Fast & Furious 6,' opening in theaters nationwide on May 24.

Ram Truck and Jeep® Brand Super Bowl Videos Earn First and Fourth Place in YouTube’s Ad Blitz 2013 Contest

February 15, 2013 The votes are in and the Ram Truck and Jeep® brands have secured the first- and fourth-place spots in YouTube’s Ad Blitz 2013 contest. Both the Jeep and Ram Truck brands leveraged the visibility of Super Bowl XLVII to launch two initiatives encouraging citizens to support two key strongholds of American society – our troops and our farmers.

Ram Truck Brand Reaches 'Farmer' Video Viewing Goal in Less Than One Week; $1 Million Donation Going to National FFA Organization
 

February 13, 2013 The Ram Truck brand pledged to make a donation to the National FFA Organization for every view of its two-minute “Farmer” Super Bowl video on the brand’s website, with the intent of generating $1 million.
 

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