Newsroom

Ram Truck Launches New ‘Long Live’ Brand Marketing Campaign

January 14, 2017 Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. 

Dodge Challenger GT Flexes Its All-wheel-drive Muscle Playing in the Snow in New "Russia" TV Ad

December 13, 2016 Winter driving has never been this much fun as Dodge proves in its first ad for the new Dodge Challenger GT, America’s first and only all-wheel-drive muscle coupe.

FCA Celebrates 7.8 Billion YouTube Music Video Views With Two-minute Commercial During 2016 American Music Awards Tonight

November 20, 2016 The ongoing collaboration between FCA US and the music industry’s top music labels has pushed the automaker’s presence in official YouTube music videos to a record of nearly 8 billion views and climbing. The Company will debut a two-minute spot "Music Brings Us Together" and a one-minute spot "Work," celebrating its ties to the music industry during tonight’s American Music Awards broadcast on ABC from 8 p.m. to 11 p.m. EST.

Clio Key Art Awards Give Gold to the FIAT Brand and Paramount Pictures for “Zoolander 2” Fiat 500X Advertising Campaign

October 25, 2016 The Clio Key Art Awards awarded gold to the FIAT brand and Paramount Pictures for the co-branded “Zoolander 2” advertising campaign featuring the Fiat 500X and Derek Zoolander.

Ram Commercial Launches New Marketing Campaign for Its Full Line of Work Trucks and Vans

October 21, 2016 Ram Commercial, a division of the Ram Truck brand, launches a new marketing campaign today for its full line of work trucks and vans with particular focus on how the division’s Ram ProMaster and ProMaster City vans help small businesses and commercial customers maximize efficiency.

PacifiKids "Take Over" Dealership to Sell the All-New Chrysler Pacifica to Unsuspecting Families During Hidden Camera Stunt

October 10, 2016 Chrysler brand’s PacifiKids took over a dealership and ran it for one day, surprising consumers who visited Victorville Motors in California. It was business as usual at the dealership, except that as 12 families came in to shop for an all-new 2017 Chrysler Pacifica they were greeted by the PacifiKids instead of the dealership’s adult workforce.

Jeep® Brand’s “Free To Be” Video Launches Across Television

September 27, 2016 The Jeep® brand launched a new advertising campaign to mark the introduction of its two newest models of the Jeep Grand Cherokee: the new 2017 Grand Cherokee Trailhawk and the new 2017 Grand Cherokee Summit.

Ram Truck Brand Launches New Spanish-language Campaign Recognizing Hard Workers Who Are Their Own Bosses

September 7, 2016 The Ram truck brand launches a new Spanish-language multicultural and multinational campaign this week, celebrating hardworking people who are their own bosses and get the job done day after day.

'A Whole New Way to Look at FIAT' Marketing Campaign Debuts for Fiat 500X Crossover

August 8, 2016 The FIAT brand has launched a new television and online marketing campaign, “A Whole New Way to Look at FIAT,” for the Fiat 500X crossover.

Dodge and SRT Unleash Their Power With New Tagline, ‘Domestic. Not Domesticated.’ 

July 29, 2016 Dodge, America’s mainstream performance brand, and SRT, the ultimate performance brand, are launching a new tagline that captures the passion, attitude and spirit of the entire brand. “Domestic. Not Domesticated.” is being rolled out this weekend and will be integrated into all of Dodge and SRT brand communications across multiple platforms and consumer touch points, including television, print, digital, web, social and experiential.

Chrysler Brand Debuts “Street Smarts” Web Series for the All-new 2017 Chrysler Pacifica

July 20, 2016 The Chrysler brand launched a new digital and online “Street Smarts” campaign this week, which puts a competitive focus on the features and benefits of the all-new 2017 Chrysler Pacifica. 

Next Phase of Chrysler Pacifica “Dad Brand” Marketing Campaign Starring Jim Gaffigan Debuts

June 20, 2016 Chrysler brand’s next phase of its all-new 2017 Chrysler Pacifica “Dad Brand” campaign, featuring actor/comedian/writer/producer Jim Gaffigan, launched over Father’s Day weekend.

Jeep Brand Teams Up with USA Basketball and Sony/ATV Music Publishing for Third Annual Summer of Jeep Campaign

June 6, 2016 The Jeep brand has teamed up with USA Basketball and Sony/ATV Music Publishing to launch its third annual summer brand campaign. The campaign features USA Basketball Men’s National Team finalist Paul George in two of its three new spots.

Chrysler 'PacifiKids' Make Debut in New Digital and Social Campaign for the All-New 2017 Chrysler Pacifica; First in Video Series Features Actress Brooklyn Decker

May 27, 2016 Chrysler officially introduces the brand’s adorable, pint-sized product specialists, the PacifiKids, through a new digital and social campaign that features actress Brooklyn Decker (Netflix’s “Grace and Frankie”) in its inaugural video.

Chicago Firefighter Wins Dodge Challenger Through FCA National Vehicle Giveaway

May 23, 2016 Chicago fireman Kevin Arias of the Tristate Fire Protection District was named the grand prize winner of the FCA US LLC 2015 National Sweepstakes. The Oswego, Ill., native overcame the odds of 1,265,218 contest entrants to win a $45,000 credit toward any Chrysler, Dodge, Jeep®, Ram, FIAT or Alfa Romeo brand vehicle. Arias selected a 2016 Dodge Challenger R/T Scat Pack in Granite Pearl as his winning prize.

All-new 2017 Fiat 124 Spider Takes Off with Two New Online Videos

May 13, 2016 The FIAT brand marks the return of the all-new 2017 Fiat 124 Spider with the debut of two new videos, “Free Like a Bird” and “No Blue Pill Needed.” The videos will live on the brand’s YouTube, Twitter and Facebook channels, with additional content across its digital and social channels, including Instagram.

Ram Truck Brand ‘Dominates the Field’ With Multitier Sponsorship of Churchill Downs® and the 142nd Kentucky Derby®

May 5, 2016 The Ram Truck brand will “Dominate the Field” May 7 at this year’s 142nd running of the Kentucky Derby. For the seventh consecutive year, Ram is the “Official Truck” of Churchill Downs and the Kentucky Derby and the exclusive automotive partner.

Chrysler Brand Partnership Launches 2017 Chrysler Pacifica and 'The Secret Life of Pets'

April 11, 2016 NBCUniversal today announced a wide reaching partnership with Chrysler brand, Universal Pictures and Illumination Entertainment to launch the all-new 2017 Chrysler Pacifica and Illumination and Universal's "The Secret Life of Pets," which arrives in theatres July 8.

Jim Gaffigan Stars in Chrysler Brand’s "Dad Brand" Marketing Campaign for the All-New 2017 Chrysler Pacifica

April 8, 2016 The Chrysler brand officially debuts its new "Dad Brand" advertising campaign for the all-new 2017 Chrysler Pacifica today (April 8) featuring actor/comedian/writer/producer Jim Gaffigan.

Ram Truck Expands Partnership With Two-time Grammy Winner Chris Stapleton

April 5, 2016 The Ram Truck brand has released a new 60-second television ad and long-form video as part of an expanded relationship with two-time Grammy Award-winning country music artist Chris Stapleton. The announcement comes days after Stapleton picked up six additional honors during Sunday night’s 51st annual Academy of Country Music Awards telecast.

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