Newsroom

Jeep® Brand Launches Global “My Jeep Story” Digital and Social Campaign

March 28, 2016 On the heels of its breakout Super Bowl campaign marking its 75th anniversary, the Jeep brand is kicking off a year-long campaign with a global footprint to include both digital and social elements. “My Jeep Story” will provide a platform for the brand’s passionate community and the wider world to join the 75th anniversary celebrations by sharing their own, authentic and inspiring Jeep stories.

FCA US Launches One-of-a-Kind Co-Branded Partnership With Warner Bros. Pictures' Batman v Superman: Dawn of Justice

February 22, 2016 FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016. The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition, which is available now in dealerships across the country.

Chrysler Brand Puts Election Year Twist on New “Presidential” Marketing Campaign Featuring Actors Martin Sheen and Bill Pullman

February 15, 2016 The Chrysler brand is launching a new campaign “Premium to the People,” featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – “American-est” and “Swerve” – both featuring the Chrysler 200 and Chrysler 300. 

The Jeep Brand’s “Portraits” Takes Top Automotive Spot in 2016 Annual YouTube AdBlitz™ Poll

February 12, 2016 The YouTube AdBlitz™ 2016 results were announced this morning (2/12), with the Jeep brand taking the top automotive spot with its awarded “Portraits” spot. (“Portraits” took the #6 overall position out of 74 total commercials voted upon in the annual poll).

Jeep® Brand Celebrates 75 Years With Two Commercials During the Super Bowl 50 Broadcast

February 7, 2016 The Jeep® brand celebrates its 75th anniversary this year, highlighted by two distinct videos launched during the Super Bowl 50 broadcast that recognize the brand milestone, pay tribute to its legacy and look ahead to its future.

FCA US LLC to Present Two Commercials During Super Bowl 50 Broadcast

February 4, 2016 FCA US LLC will air two commercials during this Sunday’s (2/7) Super Bowl 50 broadcast. The first spot will air after the halftime performance with Coldplay (before start of third quarter); the second spot will debut during the first commercial break in the fourth quarter.

Derek Zoolander is Face of New Fiat 500X Advertising Campaign

January 10, 2016 FCA US LLC and Paramount Pictures have teamed up for a second partnership, this time with the FIAT brand in a new co-branded marketing collaboration that casts world renowned international supermodel Derek Zoolander as the new face of the all-new Fiat 500X cross-over.

The FIAT Brand North America Wins Coveted The Joe Award at Adcraft Club of Detroit's Annual D Show

December 4, 2015 The FIAT brand was awarded the esteemed The Joe award for its Fiat 500X "Blue Pill" commercial. The award, selected by local journalists, was presented during the annual awards show this past Wednesday, Dec. 2. The Ram Truck brand received a total of nine awards across television and online, including multiple CRAFT awards for its 2015 “Courage Is Already Inside” campaign, celebrating the character of strong women who have worked hard to overcome the odds to achieve their goals, in addition to a music accolade for its campaign "Roots and Wings."

Country Music Artist Easton Corbin Extends Partnership with Ram Trucks and Debuts New ‘Let’s Ride’ Song in Ram Summer Campaign

July 17, 2015 Mercury Nashville recording artist Easton Corbin has partnered with Ram Trucks to debut a new song titled “Let’s Ride.” The song, inspired by Ram trucks, will be featured in commercials, music videos, on streaming music services and an upcoming country music compilation album.

Dodge Brand Halo Vehicles Featured In New Campaign

July 1, 2015 Few new vehicles have generated as much excitement and anticipation as the 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat – the fastest, most powerful muscle cars ever – and now Dodge is capturing the energy of these two vehicles, as well as the brand’s flagship supercar, Dodge Viper GTS, in two new spots debuting on the large- and small-screen, beginning July 3.

‘It’ll Test You’: Latest Dodge Brand U.S. Hispanic Advertising Campaign Features Actor Danny Trejo

June 16, 2015 The Dodge brand is launching a new U.S. Hispanic advertising campaign for the 2015 Dodge Challenger, Dodge Charger and Dodge Dart featuring actor Danny Trejo (“Machete,” “From Dusk Till Dawn,” “Once Upon A Time in Mexico”).

Spirit of Legendary Dodge Brothers Lives on as Dodge Launches Four New Ads in Marketing Campaign

June 9, 2015 The spirit of John and Horace Dodge continues to live on as Dodge debuts four new ads in its popular Dodge Brothers marketing campaign.

Jones Soda Co. and the FIAT Brand Announce the 3rd Annual "Jonesin' for a Fiat 500X" Summer Photo Contest

June 3, 2015 Jones Soda Co., a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return for a third year in a row of the "Jonesin' for a Fiat 500X" summer photo contest.

Ram Truck Brand Celebrates the Courage It Takes to Succeed in Two New Commercials Airing in the 141st Running of the Kentucky Derby Telecast

May 1, 2015 The Ram Truck brand celebrates the hard work, dedication and courage it takes to succeed in a new 60-second commercial airing this Saturday, May 2, in the 141st Running of the Kentucky Derby telecast on NBC, as part of the brand’s multi-tier sponsorship of Churchill Downs and the Kentucky Derby.

Jeep® Brand Launches Unprecedented Marketing Campaign for All-New 2015 Jeep Renegade

April 17, 2015 The Jeep brand is launching its North America marketing campaign for the all-new 2015 Jeep Renegade through an innovative music platform with KIDinaKORNER/Interscope Records beginning today (Friday, April 17). The 60-second launch commercial, "Renegades," airing across television starting tonight, is built around the original song "Renegades" by the Brooklyn indie rock band X Ambassadors.

'Drive Proud' Advertising Campaign Debuts for the 2015 Chrysler 300

April 9, 2015 The Chrysler brand debuts a new advertising campaign today for the 2015 Chrysler 300. Narrated by Peter Dinklage ("Game of Thrones"), the “Drive Proud” campaign celebrates the Americans who have earned their success, from entrepreneurs and small-business owners to self-employed contractors, designers and artists. The 60-second launch spot, titled “The Kings & Queens of America,” begins airing tonight.

Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7'

March 9, 2015 Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label’s “Furious 7: Original Motion Picture Soundtrack.”

New Multicultural Marketing Campaign for All-New 2015 Chrysler 200 Features Actor Gael García Bernal

March 4, 2015 The Chrysler brand launches a new multicultural marketing campaign today for the all-new 2015 Chrysler 200 this week featuring acclaimed actor Gael García Bernal (Amores Perros, Y Tu Mamá También, The Motorcycle Diaries). The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives.

FCA US Awards Philadelphia Area Local With Vehicle Of Choice

February 27, 2015 FCA US recently concluded its 2014 National Sweepstakes, announcing Michael Christman from Pottstown, Pa., as the winner of a $45,000 credit to be used toward any Chrysler, Jeep®, Dodge, Ram, FIAT or Alfa Romeo vehicle. Christman has selected a 2015 Ram 2500 Laramie Cummins® Turbo Diesel.

Fiat Chrysler Automobiles Claims Two of Top 5 Spots in 2015 Annual YouTube AdBlitz™  Poll

February 13, 2015 The YouTube AdBlitz™ results were announced this morning, with FCA US taking two out of the Top 5 positions. Out of 65 total commercials voted upon in the annual poll, Dodge brand’s “Wisdom” took the #3 overall position and Jeep® brand’s “Beautiful Lands” placed #5 overall. FCA US is the only advertiser (and automaker) to finish in one of the top three positions in the YouTube AdBlitz™ poll in each of the past five years.

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