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February 2, 2015 The annual USA TODAY Ad Meter results are in, with FCA US LLC taking three of the Top 15 spots in the annual poll, and placing #1 in the automotive category. “The FIAT 500X Blue Pill” took the #3 position overall (and #1 in automobile category); Dodge brand’s “Wisdom” took the #6 position (the #2 spot in automobile category) and Jeep® brand’s “Beautiful Lands” placed #15 overall (and #5 spot of all automobile brands).
February 1, 2015 The Jeep® brand firmly evolves its authentic American story of freedom with a global journey around the world – inspiring a new definition of adventure – in “Beautiful Lands,” which debuted during Sunday’s (2/1) Super Bowl XLIX broadcast.
February 1, 2015 The global launch of FIAT brand’s newest vehicle, the all-new 2016 Fiat 500X crossover, and Dodge brand’s 100th anniversary, the only American Fiat Chrysler Automobiles N.V. brand to achieve this major milestone, were celebrated in the first two of three videos FCA US LLC aired in tonight’s Super Bowl XLIX telecast.
January 29, 2015 Fiat Chrysler Automobiles will air three commercials during this Sunday’s (2/1) Super Bowl XLIX broadcast. The first spot is scheduled to air as the first commercial following the second quarter’s “two-minute warning” break; the second and the third commercials are scheduled to run in breaks during the third quarter.
January 22, 2015 The Ram Truck brand launches a new marketing initiative this week featuring Grammy® Award-winner Miranda Lambert and a custom “Roots and Wings” song Lambert wrote exclusively for the campaign.
November 24, 2014 Chrysler Group LLC teamed up with Universal Music Group’s Interscope Records during last night’s American Music Awards to present viewers with a one-time-only television experience, featuring songs from some of the music industry’s biggest artists. The vehicles spotlighted in the commercials were the all-new 2015 Chrysler 200, the 2015 Dodge Charger SRT Hellcat, the 2015 Jeep Wrangler Rubicon, the 2015 Ram 1500 and the 2015 Fiat 500L.
October 27, 2014 The Chrysler brand debuted its unique “Ready to Take on the World” advertising campaign for all-new 2015 Chrysler 200 this weekend (10/26). The integrated campaign launched with three 30-second commercials running across television (national broadcast and cable) and online over the weekend. A fourth 30-second spot will debut in November. The campaign also includes print, digital and social extensions.
October 3, 2014 One-hundred years after John and Horace Dodge created the Dodge Brothers Motor Car Company, the brothers’ spirit lives on in a new advertising campaign launching this weekend with television spots for the 2015 Dodge Challenger.
September 19, 2014 The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer.
August 5, 2014 Comedians and actors Craig Robinson ("Hot Tub Time Machine 2," "Mr. Robinson" and “The Office”) and Jake Johnson (“New Girl” and "Let's Be Cops") team together for the first time in a new Dodge Dart advertising campaign called “Don’t Touch My Dart,” that launches this week.
June 25, 2014 The FIAT Brand was awarded seven prestigious “Lion” awards during the 2014 Cannes Lions International Festival of Creativity, the world's biggest celebration of creativity in communications.
June 12, 2014 The FIAT brand launched a first-of-its kind on-air campaign this week featuring :15-second GIFs as part of creative designed for both television and online. The “Endless Fun” campaign kicked off June 10 across cable television with four commercials, which can be viewed on the FIAT brand’s Tumblr page, and a :30 second online version can be viewed on the brand’s YouTube site. The music featured in the creative is "Biggie Bounce" by DJ Diplo.
June 6, 2014 The Chrysler brand will debut its “Born Makers” marketing and advertising campaign today to mark the launch of the all-new 2015 Chrysler 200. The on-air campaign will launch in the U.S. on Saturday, June 7, with a :60-second and a :30-second commercial running across national broadcast and cable television. ‘Born Makers” includes Hispanic, in-theater, print, digital, social and out of home/transit extensions.
May 8, 2014 The Jeep brand has teamed up with Epic Records and USA Basketball to launch a first-ever summer brand campaign today (Thurs., May 8). The campaign features the Epic Records just-released song “Love Never Felt So Good” by Michael Jackson and will star USA Basketball National Team point guard Kyrie Irving.
May 5, 2014 Leading up to the May 16, 2014, release of Warner Bros. Pictures' and Legendary Pictures' hugely anticipated epic action adventure "Godzilla," FIAT Brand North America launches a new commercial across television on Monday, May 5. The 30-second spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle.
April 17, 2014 The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians, which debuted yesterday (Thursday, 4/16) during the New York International Auto Show. The video has quickly become a viral hit, amassing more than 4,444,714 views in less than 24 hours.
April 4, 2014 The Ram Truck brand extends its support of America’s farming industry with “The Next Crop Project,” a celebration of and investment in the “next crop” of farmers and future leaders in the agriculture industry.
February 24, 2014 The Chrysler Group recently concluded its 2013 National Sweepstakes, announcing Lofton Tanner Harmon from Saint George, Utah, as the winner of a $45,000 credit to be used toward any Chrysler Group vehicle from the Chrysler, Jeep®, Dodge, Ram and FIAT brands. Harmon is one of over 945,000 people to enter the nationwide sweepstakes in 2013.
February 20, 2014 The Ram Truck brand and Grammy-winning Latin Rock musician Juanes introduce the latest commercial in their extended partnership on the “A Todo, Con Todo” (“To Everything, with Everything”) Spanish-language advertising campaign.
February 15, 2014 For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest. The Chrysler brand’s two-minute “America’s Import,” featuring legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appeared in the commercial and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates "America's Import."
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