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April 11, 2019 Dodge, America’s performance brand, is celebrating the men and women of the U.S. armed forces by introducing the Stars & Stripes Edition on select Challenger and Charger models. The all-new package will be on display at the 2019 New York International Auto Show.
April 9, 2019 The Dodge brand doesn’t just break records on the track, it also crossed the Facebook finish line in 2018 as the most “loved” automotive brand, according to a study by Crisp. Dodge came out on top in 2018 through posts that celebrate the brand’s passion for high-octane muscle and irreverence, coupled with a heavy dose of humor.
March 28, 2019 The Dodge//SRT brand will return as title sponsor of the NHRA Dodge HEMI® Challenge, marking the 19th consecutive year of FCA US LLC sponsorship of the popular NHRA Sportsman event at the historic NHRA U.S. Nationals.
March 6, 2019 The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March.
February 7, 2019 MotorWeek, television's original automotive magazine series, today announced the 2019 Dodge Challenger SRT Hellcat Redeyeand all-new 2019 Ram 1500 are winners of the Drivers’ Choice awards for “Best Performance Car” and “Best Pickup Truck.”
February 1, 2019 Dodge//SRT and Mopar announced today a partnership with Pennzoil to pump up participation in the National Hot Rod Association (NHRA), doubling their number of event title sponsorships for the 2019 season.
January 30, 2019 Despite the polar vortex, Dodge//SRT is looking ahead to brighten things up just in time for the spring muscle car season by bringing back the heritage-inspired color Sublime. For the first time ever, Sublime is available on Charger Scat Pack, Charger SRT Hellcat and Challenger Widebody models. Sublime is also returning to the Challenger T/A for the first time since 1970.
January 24, 2019 Dodge//SRT and Mopar are continuing their partnership with Don Schumacher Racing (DSR) with the announcement of a new multiyear sponsorship agreement to kick off the 2019 NHRA Mello Yello Drag Racing Series season.
January 23, 2019 Kelley Blue Book has named the 2019 Jeep® Wrangler and the 2019 Dodge Charger winners of its Best Resale Value Awards. Jeep Wrangler has been named Best Resale Value in its class and ranked on the Top 10 list. The Dodge Charger also earned a Best Resale Value Award in the Full-Size Car category.
January 2, 2019 Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.
December 6, 2018 Dodge//SRT and Mopar have announced a renewed commitment to National Muscle Car Association (NMCA) competitors for the 2019 season. For the second consecutive year, the brands will offer racers in model-year 2005 and newer FCA US LLC vehicles complimentary entry in the NMCA Dodge/Mopar HEMI® Shootout category, providing performance enthusiasts a sanctioned and secure drag strip environment.
December 4, 2018 The Dodge brand is fired up for the 2019 race season, bringing the 2018 Performance Racing Industry (PRI) Trade Show right to enthusiasts and race fans as official sponsor of NHRA livestream coverage from the annual event, scheduled for December 6-8 at the Indiana Convention Center in downtown Indianapolis.
December 4, 2018 The series launches on the brand’s YouTube channel, with content running across the brand's Facebook, Twitter and Instagram channels throughout the month of December.
November 26, 2018 For the fifth year in a row, the 2019 Dodge Charger, and for the second year in a row, the 2019 Jeep® Wrangler each earned a Residual Value Award from ALG, the industry benchmark for residual values and depreciation data.
October 30, 2018 Dodge is accelerating its efforts to champion the achievements of enthusiasts competing in sanctioned quarter-mile drag races with the launch of the all-new 1320 Club. Members of the 1320 Club will have the opportunity to show off their official drag strip accomplishments with pride, and challenge themselves and fellow racers to best their times.
October 26, 2018 The Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world, looks even more menacing for 2019 as Dodge//SRT adds three new stripe options, giving performance enthusiasts even more custom options straight from the factory.
October 24, 2018 2019 Dodge Challenger SRT Hellcat Redeye named the Southwest Lifestyle Car of the Year – Performance/Luxury. All-new 2019 Ram 1500 Longhorn named Southwest Lifestyle Truck of the Year. Inaugural awards recognize vehicles based on features that are most desirable for everyday, active lives.
October 16, 2018 Dodge led all mass-market brands in total quality, while three FCA US LLC vehicles won their respective segments in Strategic Vision’s 24th annual Total Quality Impact™ (TQI) report.
October 15, 2018 Four FCA US vehicles were awarded with a 2018 J.D. Power Resale Value Award, recognizing the best resale value across 24 model-level vehicle segments. Ram 3500 Heavy Duty pickup trucks won for having the highest resale value in the entire industry. Dodge Challenger, Charger and Jeep® Wrangler won in their respective segments for having exceptional resale value.
October 2, 2018 2019 Dodge Challenger SRT Hellcat Redeye models are now rolling off the line as production of the 797-horsepower muscle car started today at the FCA US Brampton Assembly Plant (Ontario, Canada).
2024 Dodge//SRT Products
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2023 Dodge//SRT Products
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