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May 20, 2019 The Bob Bondurant School of High Performance Driving, Inc. has new owners. Stig Investments, Inc., a group of entrepreneurs who are racing enthusiasts and automobile collectors, announced today it has finalized its purchase of the performance racing school, which carries the name of legendary driver Bob Bondurant.
May 2, 2019 This year’s 2019 Tire Rack One Lap of America Presented by Grassroots Motorsports Magazine kicks off May 4 in South Bend, Indiana, and Dodge//SRT is defending the Dodge Durango SRT’s 2018 One Lap truck/SUV class title, upping its game with a new Durango SRT Pursuit concept called “Speed Trap.”
April 17, 2019 The 2019 Dodge Challenger took the highest award as the Car of Texas at the annual Texas Auto Roundup hosted by the Texas Auto Writers Association (TAWA), while the 2019 Chrysler Pacifica and 2019 Alfa Romeo Giulia Quadrifoglio also picked up key honors.
April 16, 2019 The drag-oriented, street-legal 2019 Dodge Challenger R/T Scat Pack 1320 is now National Hot Rod Association (NHRA) approved. The Dodge Challenger R/T Scat Pack 1320 was recently given the green light to be modified for competition in NHRA Stock and Super Stock Sportsman class competition for the 2019 season.
April 11, 2019 Dodge, America’s performance brand, is celebrating the men and women of the U.S. armed forces by introducing the Stars & Stripes Edition on select Challenger and Charger models. The all-new package will be on display at the 2019 New York International Auto Show.
April 9, 2019 The Dodge brand doesn’t just break records on the track, it also crossed the Facebook finish line in 2018 as the most “loved” automotive brand, according to a study by Crisp. Dodge came out on top in 2018 through posts that celebrate the brand’s passion for high-octane muscle and irreverence, coupled with a heavy dose of humor.
March 28, 2019 The Dodge//SRT brand will return as title sponsor of the NHRA Dodge HEMI® Challenge, marking the 19th consecutive year of FCA US LLC sponsorship of the popular NHRA Sportsman event at the historic NHRA U.S. Nationals.
March 6, 2019 The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March.
February 7, 2019 MotorWeek, television's original automotive magazine series, today announced the 2019 Dodge Challenger SRT Hellcat Redeyeand all-new 2019 Ram 1500 are winners of the Drivers’ Choice awards for “Best Performance Car” and “Best Pickup Truck.”
February 1, 2019 Dodge//SRT and Mopar announced today a partnership with Pennzoil to pump up participation in the National Hot Rod Association (NHRA), doubling their number of event title sponsorships for the 2019 season.
January 30, 2019 Despite the polar vortex, Dodge//SRT is looking ahead to brighten things up just in time for the spring muscle car season by bringing back the heritage-inspired color Sublime. For the first time ever, Sublime is available on Charger Scat Pack, Charger SRT Hellcat and Challenger Widebody models. Sublime is also returning to the Challenger T/A for the first time since 1970.
January 24, 2019 Dodge//SRT and Mopar are continuing their partnership with Don Schumacher Racing (DSR) with the announcement of a new multiyear sponsorship agreement to kick off the 2019 NHRA Mello Yello Drag Racing Series season.
January 23, 2019 Kelley Blue Book has named the 2019 Jeep® Wrangler and the 2019 Dodge Charger winners of its Best Resale Value Awards. Jeep Wrangler has been named Best Resale Value in its class and ranked on the Top 10 list. The Dodge Charger also earned a Best Resale Value Award in the Full-Size Car category.
January 2, 2019 Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.
December 6, 2018 Dodge//SRT and Mopar have announced a renewed commitment to National Muscle Car Association (NMCA) competitors for the 2019 season. For the second consecutive year, the brands will offer racers in model-year 2005 and newer FCA US LLC vehicles complimentary entry in the NMCA Dodge/Mopar HEMI® Shootout category, providing performance enthusiasts a sanctioned and secure drag strip environment.
December 4, 2018 The Dodge brand is fired up for the 2019 race season, bringing the 2018 Performance Racing Industry (PRI) Trade Show right to enthusiasts and race fans as official sponsor of NHRA livestream coverage from the annual event, scheduled for December 6-8 at the Indiana Convention Center in downtown Indianapolis.
December 4, 2018 The series launches on the brand’s YouTube channel, with content running across the brand's Facebook, Twitter and Instagram channels throughout the month of December.
November 26, 2018 For the fifth year in a row, the 2019 Dodge Charger, and for the second year in a row, the 2019 Jeep® Wrangler each earned a Residual Value Award from ALG, the industry benchmark for residual values and depreciation data.
October 30, 2018 Dodge is accelerating its efforts to champion the achievements of enthusiasts competing in sanctioned quarter-mile drag races with the launch of the all-new 1320 Club. Members of the 1320 Club will have the opportunity to show off their official drag strip accomplishments with pride, and challenge themselves and fellow racers to best their times.
October 26, 2018 The Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world, looks even more menacing for 2019 as Dodge//SRT adds three new stripe options, giving performance enthusiasts even more custom options straight from the factory.
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