Jeep Newsroom

2026 Jeep® Grand Wagoneer Delivers Full-size Sophistication, Capability, Starting Under $65,000

October 14, 2025 With new Jeep® brand badging, powerful powertrains, an elevated exterior design and an accessible family-friendly price point, the Grand Wagoneer sets a new benchmark.

Jeep® Turns MONOPOLY Money Into $500 Toward a Grand Cherokee and Chance to Win SUV

October 3, 2025 Now through Nov. 3, the MONOPOLY Bonus Cash Allowance program launches in collaboration with Hasbro, where customers can bring $500 in MONOPOLY Money into dealerships to apply toward a new 2025 Jeep Grand Cherokee.

Jeep® Expands Badge of Honor Program With New Trails, Challenges and Features

October 3, 2025 The Badge of Honor program expands to include six new trail-based challenges, Digital Trails and an enhanced interactive app experience, all designed to bring more opportunities for exploration, recognition and community engagement to Jeep owners nationwide.

Jeep® Brings Back Reign Exterior Color for the 2026 Wrangler and Gladiator Lineups

September 22, 2025 The Jeep® brand continues to keep its color palette fresh and expressive, giving enthusiasts the power to personalize their ride straight from the factory. Back by popular demand, the exuberant Reign exterior color returns for the 2026 Wrangler and Gladiator lineups.

Jeep® Brand Assembles Nearly 10,000 USO Holiday Care Packages for US Troops

September 19, 2025 Jeep® brand and the USO join forces at Stellantis North America headquarters in Auburn Hills, Michigan, to assemble holiday care packages for service members deployed overseas.

Jeep® Returns to 10th Annual Rebelle Rally, Sights Set on Defending Titles

August 28, 2025 The Rebelle Rally is the longest competitive off-road rally in the United States, covering more than 1,500 miles of rugged terrain across Nevada and California. The perfect proving ground for its legendary off-road vehicles, the Jeep® brand returns to the competition, supporting two powerhouse teams.

Jeep® Reveals 2026 Cherokee at Jeep 4x4 City Camp Experience, Launches 'America’s Original Influencer' Advertising Campaign

August 22, 2025 The 2026 Jeep® Cherokee made a legendary debut in New York as part of a take-over event in Brooklyn’s historic Domino Park. The live event, attended by Jeep owners and fans and streamed in Times Square, included a musical performance by LL COOL J.

2026 Jeep® Cherokee Takes Adventure Further Than Ever

August 21, 2025 The all-new 2026 Jeep® Cherokee returns with the perfect blend of iconic design, capability and efficiency to provide customers with the midsize SUV only the Jeep brand could create.

Energizer Introduces First Collaboration With Jeep® Brand

August 15, 2025 Energizer Holdings and Jeep® brand introduce a new collection of rugged, high-performance lighting products. Built for the bold, this trail-ready lineup is designed to support outdoor enthusiasts wherever their journey takes them – on the road, off the grid or deep into the wild.

Jeep® Brand Teases New 2026 Grand Wagoneer

August 7, 2025 The 2026 Jeep® Grand Wagoneer arrives later this year, refreshed with a new attitude and proudly wearing Jeep badging.

Jeep® Brand Introduces Two New Special-edition Wagoneer Models

July 11, 2025 Jeep® Wagoneer introduces two limited-run models, both with a defined customer in mind – the new Jeep Wagoneer Limited and Wagoneer Super.

Jeep® Gladiator Ranks First in Midsize Pickup Segment in J.D. Power 2025 IQS, Chrysler, Jeep and Dodge Improve Scores

June 26, 2025 The Jeep® Gladiator claims a top spot in the J.D. Power 2025 U.S. Initial Quality Study and leads the segment average in seven out of 10 measured categories, including driving experience, infotainment and interior. 

Jeep® Cherokee Arrives Later This Year

June 24, 2025 The Jeep® Cherokee is ready for the adventure. The Jeep brand is preparing for the all-new Cherokee, coming in late 2025.

Jeep®, Universal Pictures, Amblin Entertainment Continue Epic Partnership, Launch Co-branded Campaign for 'Jurassic World Rebirth'

June 18, 2025 The Jeep® brand is teaming up again with Universal Pictures and Amblin Entertainment for the launch of a new Jurassic era: the theatrical release of the new action-packed cinematic event, "Jurassic World Rebirth." 

2025 Jeep® Wagoneer COV Offers VIP Protection and Transportation

June 17, 2025 Jeep® brand is expanding into VIP protection, law enforcement and transportation fields with the introduction of the Jeep Wagoneer Command Operations Vehicle (COV).

All-new Jeep® Cherokee to Debut Late 2025

May 29, 2025 Reimagined from the ground up, the next-generation Jeep® Cherokee will redefine North America’s most popular vehicle segment, bringing midsize SUV customers a new, efficient and powerful hybrid propulsion option from Jeep.

Chrysler, Dodge, Jeep®, Ram Brands Announce Partnership to Drive America’s 250th Anniversary Celebration

May 22, 2025 The Chrysler, Dodge, Jeep® and Ram brands today announced their partnership with America250, the bipartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence. 

Jeep® Gladiator Dark Sky Revealed With Imposing Looks, Impressive Value

May 21, 2025 Jeep® Gladiator, the industry’s only open-air pickup truck, adds increased value bundled with signature Jeep capability with the new Dark Sky edition.

Jeep® Brand’s 'Groundhog Day' Named Best American Ad of the 21st Century

May 19, 2025 The Jeep® brand’s iconic 2020 Super Bowl commercial "Groundhog Day,” starring Bill Murray, captured the title of Best American Ad of the 21st Century, as decided by voters in the Campaign US inaugural Campaign Cup 2025 competition.

Jeep® Performance Parts Unveils Rooftop Tent Concept at Overland Expo West

May 16, 2025 Jeep® Performance Parts (JPP) by Mopar unveiled the Awning and Rooftop Tent (ARTT) concept. Designed specifically for the four-door Jeep Wrangler, the ARTT concept was created to provide a premium, lightweight, low-profile, all-in-one awning and rooftop tent system. 

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