Ram Newsroom

Ram Commemorates a Decade of Luxury Pickup Truck Leadership With 2022 Ram 1500 Limited 10th Anniversary Edition

June 29, 2021 The Ram 1500 Limited 10th Anniversary Edition joins the lineup and raises the world’s benchmark again for upscale pickup trucks. Layered in premium materials, the 2022 Ram 1500 Limited 10th Anniversary Edition features unique technology, materials and storage solutions.

Ram Truck and Foo Fighters Launch Advertising Campaign to Shine a “Spotlight” on Everyday Rock Stars

May 6, 2021 Beginning today, the Ram Truck brand and Foo Fighters join forces to pay homage to everyday heroes with the launch of a new multimedia campaign, “Spotlight,” which includes three new videos spanning television, digital and Ram Truck brand social media channels.

Ram Truck Brand Drives Into Commercial Truck Season With New ‘Giants’ Advertising Campaign

April 23, 2021 The multimedia campaign salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities. 

Stellantis Introduces New Mopar ’21 Ram 1500 Special Edition

April 15, 2021 Today, Stellantis announced a new, limited-production vehicle built with a package of unique performance parts and accessories from the Mopar Custom Shop – the new Mopar ’21 Ram 1500 Special Edition. Available exclusively on the 2021 Ram 1500 Big Horn/Lone Star Crew Cab 4x4, the new Mopar ’21 Ram 1500 adds a variety of Mopar accessories to set it apart and reinforce the no-compromise, benchmark styling of the most awarded light-duty truck in America.

Rocky Mountain Automotive Press Association Names 2021 Ram 1500 TRX ‘Truck of the Year’

April 6, 2021 The Rocky Mountain Automotive Press (RMAP) has named the new 2021 Ram 1500 TRX "Truck of the Year." Winner voted on by expert jurors from print, television, digital outlets and radio from across the central United States.

First Production 2021 Ram 1500 TRX Auctioned for $410,000 at Barrett-Jackson Scottsdale – All Proceeds Go to United Way of Southeast Michigan’s 2-1-1 Helpline

March 27, 2021 The first all-new 2021 Ram 1500 TRX built – the quickest, fastest and most powerful truck ever – sold for $410,000 at the Barrett-Jackson Scottsdale Auction on Friday, March 26. The United Way for Southeast Michigan’s 2-1-1 helpline, which provides services to veterans and their families, receives all proceeds raised from the auction.

MEDIA ADVISORY: 2021 Ram 1500 TRX VIN 001 to be Auctioned by Barrett-Jackson for Charity March 26

March 24, 2021 Ram will auction VIN 001 of the all-new 2021 Ram 1500 TRX – the quickest, fastest and most powerful truck ever – during the Barrett-Jackson Scottsdale Auction on Friday, March 26 at 7:30 p.m. EDT.

Ram Launches Advertising Campaign Featuring Music From Artist Chris Stapleton

March 19, 2021 The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels. 

Jeep® Wrangler, Gladiator, Ram Pickups Remain Among Top 10 in Kelley Blue Book 2021 Best Resale Value Awards

March 2, 2021 This is the 11th consecutive year that the Jeep Wrangler has earned a spot on Kelley Blue Book’s Top 10 list celebrating retained resale value. Wrangler also continues to lead the off-road category, topping the Off-Road SUV segment for the third year in a row in 2021.

Ram Launches Final Phase of ‘Built to Serve’ Armed Forces-inspired Trucks

March 2, 2021 Ram Truck today announced the fifth and final installment of its Built to Serve edition trucks will open for orders this month with production slated for the second quarter of 2021.

2021 Ram 1500: The Only Pickup to Earn 2021 IIHS Top Safety Pick Rating

February 24, 2021 The 2021 Ram 1500 Crew Cab has earned a 2021 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). The rating applies to Ram 1500 Crew Cab models equipped with the Advanced Safety Group.

Winning Streak: Alfa Romeo, Chrysler, Ram and Jeep® Vehicles Repeat as Car and Driver Editors’ Choice; Ram 1500 TRX Debuts

February 23, 2021 A total of seven vehicles from the Alfa Romeo, Chrysler, Ram and Jeep® brands are among those selected by the editors of Car and Driver for the 2021 edition of the publication’s annual Editors’ Choice honors.

2021 Ram 1500 HFE EcoDiesel Earns Unsurpassed 33 MPG, Joins Most Powerful and Fuel-efficient Ram 1500 Lineup Ever

February 10, 2021 Ram Truck today announced that a new, more fuel-efficient model is joining its half-ton truck lineup, which already consists of the most fuel-efficient 4x4s and the quickest, fastest and most powerful pickup truck straight from the factory.

Ram 1500 TRX Named FOUR WHEELER '2021 Pickup Truck of the Year'

January 28, 2021 The 2021 Ram 1500 TRX – the quickest, fastest and most powerful mass-produced truck in the world – has been named FOUR WHEELER “2021 Pickup of the Year.” 

EXECUTIVE BIO: Mike Koval Jr.

Mike Koval Jr. was named Ram Brand Chief Executive Officer - Stellantis in January 2021. Previously, he was appointed Head of Ram Brand, FCA - North America in June 2020. 

First 2021 Ram 1500 TRX Off the Production Line to be Auctioned by Barrett-Jackson for Charity on March 26

January 21, 2021 Ram will auction VIN 001 of the all-new 2021 Ram 1500 TRX – the quickest, fastest and most powerful truck ever – during the Barrett-Jackson Scottsdale Auction in March. The Ram 1500 TRX Launch Edition VIN 001 auction will take place on Friday, March 26 with the entire sale price benefitting the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families.

Ram Announces Start of Production for New 2021 Ram 1500 TRX

December 17, 2020 Ram announced today that production of the all-new 2021 Ram 1500 TRX has begun at the Sterling Heights Assembly Plant in Sterling Heights, Michigan. The first vehicle – VIN No. 001 – is a Ram 1500 TRX Launch Edition adorned in exclusive Anvil exterior paint that will be auctioned for charity.

Ram 1500 Crew Cab Earns 2020 IIHS Top Safety Pick Rating

December 11, 2020 The 2021 Ram 1500 Crew Cab has earned a 2020 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). The rating applies to Ram 1500 Crew Cab models equipped with available Pedestrian Automatic Emergency Braking technology and adaptive LED projector headlamps with high-beam assist. It marks the first such achievement by a pickup truck under a new, more stringent IIHS testing regimen.

Chrysler Pacifica, Ram 1500 Honored as 2021 Consumer Guide Automotive Best Buy Award Winners

December 2, 2020 Chrysler Pacifica and Ram 1500 are adding to their long-running streaks of Consumer Guide Automotive Best Buy Awards, with Pacifica taking home honors in the Minivan category for the fifth consecutive year, while Ram 1500 extended its dominance in the Large Pickup segment with a 13th consecutive award.

Three-peat: Ram Truck Brand Wins MotorTrend Truck of the Year Competition for Third Consecutive Year

December 2, 2020 MotorTrend has named the Ram 1500 TRX its 2021 Truck of the Year®. As voted on by the editors of the automotive publication, the Ram 1500 TRX’s win is the third in as many years for the brand with the Ram 1500 earning the 2019 title and Ram Heavy Duty taking top honors for 2020.

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Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.

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