Download Print Chrysler Brand Puts Election Year Twist on New “Presidential” Marketing Campaign Featuring Actors Martin Sheen and Bill Pullman Martin Sheen and Bill Pullman reprise presidential roles in series of television spots “Premium to the People” marketing campaign debuts just in time for President’s Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign’s first two spots “American-est” and “Swerve” feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign “Premium to the People,” featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – “American-est” and “Swerve” – both featuring the Chrysler 200 and Chrysler 300. The 60-second “American-est” ad will launch online, in addition to the 30-second “Swerve” that will launch across both television and online, today, February 15 (President’s Day). Additional television spots will roll out in the coming weeks and months. A 30-second version of “American-est” debuted across television on Sunday, February 14. Martin Sheen, known to audiences for his Emmy®-nominated portrayal of President Josiah Bartlett in Warner Bros. Television’s critically acclaimed television series "The West Wing," and Bill Pullman, known for his role as President Thomas J. Whitmore in the summer movie blockbuster "Independence Day," reprise presidential roles in a series of new television spots. The first two commercials of the series, featuring Sheen as a “former president” in the 2016 Chrysler 300 and Pullman as a “former president” in the 2016 Chrysler 200, launch in time for President’s Day, Feb. 15. The multifaceted campaign includes TV and print ads, digital and social components. “ ‘Premium to the People’ conveys the state-of-the-art technology, key safety features, high-grade interiors and beautiful design while staying consistent with the Chrysler brand's overarching message brought forward since ‘Imported from Detroit,’ ” said Olivier Francois, Chief Marketing Officer, FCA Global. “We salute hard-working American men and women, and believe they have the right to drive a car they can feel proud to have in their driveway.” The television campaign debuts with two spots: “The American-est” (30-second and 60-second): It's not just a matter of knowing the issues but also how hard you wave the flag. “Swerve:” When the general election rolls around, there's only one way to turn. The “Premium to the People” campaign was created in partnership with Portland-based Wieden+Kennedy. Bill Pullman returns to the big screen this summer as former President Thomas J. Whitmore in "Independence Day: Resurgence," opening nationwide in theaters on June 24, 2016. "The West Wing" and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16) Chrysler Brand Chrysler marks its 100th anniversary in 2025, honoring Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs. As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept. The Chrysler Pacifica, the most awarded minivan ever, continues to lead the segment it created more than 40 years ago. The Pacifica Plug-in Hybrid, the first electrified minivan in its class, achieves 82 MPGe, with an all-electric range of 32 miles and a total range of 520 miles. With class-leading safety features and available all-wheel drive, Pacifica is designed for modern families. Chrysler will also celebrate the 20th anniversary of its exclusive Stow ‘n Go seating and storage system in 2025, as well as the return of the budget-friendly Chrysler Voyager to the lineup. Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Chrysler and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Chrysler brand: www.chrysler.com Facebook: www.facebook.com/chrysler Instagram: https://www.instagram.com/chrysler X (Twitter): www.twitter.com/chrysler or @StellantisNA YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA