Download Print Ram Truck Launches New ‘Long Live’ Brand Marketing Campaign January 14, 2017 , Auburn Hills, Mich. - Ram trucks, America’s longest-lasting pickups, reinforce brand values of leadership, integrity and hard work in a new brand marketing campaign highlighting product features of Ram 1500, 2500 and 3500 pickup trucks. Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. Additional ads will follow in the coming weeks. Set to a custom recording and arrangement of Bob Dylan’s timeless “Forever Young” song, performed by Low Country Sound/Elektra recording artist Anderson East and produced by Grammy award-winning producer Dave Cobb at his famed “Historic Studio A” in Nashville, the “Long Live” campaign showcases the resolve of those who depend on Ram trucks every day – from families to farmers to first responders. The spots highlight the strength, power and capabilities of Ram trucks, including best-in-class horsepower of a Ram 2500 with a 6.4-liter HEMI® V-8 engine, the class-exclusive active-level four-corner air suspension of a Ram 1500 and the proven capability of Cummins engines available in Ram Heavy Duty trucks. The 30-second “Long Live Ram” ad features a variety of stories that showcase the strength, bravery and resolve of communities that depend on our trucks. In “Skate,” Ram trucks are hard at work clearing the way for a whole town to come together to go ice skating on a lake. “Forever Young” perfectly underscores the message: long live those values that people hold dear and long live Ram that enables them to do so. The spots end with “America’s Longest-lasting Pickups” and brand tagline “Guts.Glory.Ram.” The “Long Live” Ram brand campaign includes online advertising, as well as Ram brand website and Facebook, Twitter and Instagram social media page support. Future lifestyle marketing extensions are also being planned. “Long Live” was created in partnership with full-service advertising agency Doner. Ram Brand Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans. The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup. In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment. Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers: Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension Ram 1500 RHO: Best off-road performance per dollar Ram ProMaster: The most cargo space available in any traditional full size cargo van Ram Power Wagon: Most off-road capable full-size pickup Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Ram and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Ram Truck brand: www.ramtrucks.com Facebook: www.facebook.com/RamTrucks Instagram: www.instagram.com/ramtrucks Twitter: @RamTrucks, @StellantisNA YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA