Jeep® Brand Launches New Digital Video ‘The Road Ahead’ Commencing the Next 80 Years of the Iconic Brand

  • New :84 digital video “The Road Ahead” provides a connection between the 2021 Big Game Jeep® campaign “The Middle” and
  • Digital spot celebrates 80 years of the iconic Jeep brand and showcases how it continues to blaze trails into the next 80 years
  • "The Road Ahead” can viewed via and on the brand’s official YouTube channel
  • "The Road Ahead" serves as a platform that highlights the vision of the future for the Jeep brand
  • Custom collection of merchandise inspired by “The Middle” and “The Road Ahead” available for purchase on
February 8, 2021 , Auburn Hills, Mich. -  The Jeep® brand continues on its path of adventure with the launch of a new :84 digital video “The Road Ahead.” The video provides a connection between the 2021 Big Game Jeep campaign “The Middle” and, celebrating 80 years of the iconic Jeep brand and showcasing how it continues to blaze trails into the next 80 years.

“As we celebrate Jeep’s 80th anniversary this year and look to the future, ‘The Road Ahead’ illustrates how we are proudly building on our rich heritage as we commit to making Jeep the greenest SUV brand,” said Christian Meunier, Jeep Brand Chief Executive Officer - Stellantis. "All Jeep models will carry an electrified option in the next few years and will take green and 4x4 technology to the next level.”
“The Road Ahead” begins with images of historic Jeep vehicles reminding us all that it is impossible to know where we are going without appreciating where we have been. The spot continues with the focus on how the brand’s brilliant past is shaping the future as images flash of new electrified, 4x4 technologically enhanced Jeep vehicles.

“The Jeep community embodies the philosophy that today and tomorrow will be better than yesterday, and this digital spot is a true advocate for that positive message," said Olivier Francois, Global Chief Marketing Officer, Stellantis. “A new chapter has been opened for the Jeep brand, and as we celebrate 80 years of its unforgettable history, it is now time to come together and begin our journey into the next 80 years."

 “The Road Ahead” can be viewed via and on the brand’s official YouTube channel. also will serve as a platform that highlights the vision of the future for the Jeep brand.
Consumers can immerse themselves in video and image content that provides a glimpse into the Jeep brand’s future, as well as ideas and concepts designed to support the brand’s values of freedom, adventure, authenticity and passion, including: 
  • The all-new Jeep Grand Cherokee 4xe electrified version, scheduled to debut in the second half of 2021
  • Solar-powered charging stations that will be located at Jeep Badge of Honor trails to support Wrangler 4xe owners
  • Autonomous driving, also known as hands-free Active Driving Assist, will be available on the Jeep Grand Cherokee L in late 2021
  • Driver Safety & Security: Showcases new advanced technology features available on the new Jeep Grand Cherokee L, including head-up display, drowsy driver warnings and more
In addition, consumers are now able to purchase a custom collection of merchandise inspired by the commercial with an Americana theme that showcases brand pride with the 80th badge, the Jeep star and “The Road Ahead” design. The collection is available on

Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. All Jeep brand vehicles in North America will offer an electrified variant by 2025.

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Contact Information

Alyse Nagode
Office: (248) 512-1446
Cell: (248) 421-5541
Kristin Starnes
Cell: (248) 202-9906
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