Ram Truck Brand Launches New Advertising Campaign ‘I’m A Ram,’ Featuring Music From Five-Time Grammy-winning Artist Chris Stapleton

  • “I'm A Ram” campaign reinforces the values of the Ram brand while showcasing how the award-winning Ram 1500 and Ram heavy-duty trucks enable Ram truck owners to do more than they ever thought possible
  • Campaign features Chris Stapleton’s custom rendition of the classic song "I’m A Ram"
  • Campaign spans across television, digital and Ram brand social media channels
  • Two of five new campaign spots, “Neighbor” and “Provider,” debut this weekend via broadcast during NCAA March Madness telecast
  • An extended 60-second version of the recently debuted spot “Anthem" will run on the brand’s official YouTube channel
  • Additional campaign ads to debut throughout the year
  • Exclusive behind-the-scenes footage of “I’m A Ram,” featuring Chris Stapleton, can be viewed via the Ram brand’s official YouTube channel
March 19, 2021 , Auburn Hills, Mich. -  The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton.

The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels Facebook, Instagram and Twitter. Two spots in the the new campaign, titled "Neighbor”and “Provider,” will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot “Anthem" can also be viewed on the brand’s official YouTube channel.

“Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands,” said Marissa Hunter, Head of Marketing, Stellantis - North America. “It's an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign 'I’m A Ram.' This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment.”

The campaign highlights the three MotorTrend Truck of the Year winners, the Ram 1500, Ram Heavy Duty and the Ram 1500 TRX, and showcases stories of Ram owners who set out to make a difference in their community, with the help of their Ram trucks.

Neighbor: 30-second

Provider: 30-second  

Anthem: 60-second

In addition to the new broadcast placements, the campaign launch includes a behind-the-scenes conversation with Chris Stapleton as he drives around in a Ram 2500. Stapleton speaks from the heart and takes viewers through what it means to collaborate with the Ram Truck brand and to be a Ram Truck owner, stating, “A Ram is powerful. A Ram is unyielding and it comes at things head on. It’s not afraid of the fight and doesn’t back down. It’s capability and it’s trust. It’s knowing when you need it to be there, it will be there.” Behind-the-scenes footage can be viewed on the Ram brand’s official YouTube channel.

Additional 30-second spots will debut in the following weeks, complimented by "I'm A Ram" social stories about owners who are making a difference in their communities every day.

The Ram Truck brand created the campaign in partnership with Highdive.
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
  • Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
  • Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
  • Ram 1500 RHO: Best off-road performance per dollar
  • Ram ProMaster: The most cargo space available in any traditional full size cargo van
  • Ram Power Wagon: Most off-road capable full-size pickup
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTruckshttps://www.youtube.com/StellantisNA

Contact Information

Alyse Nagode
Office: (248) 512-1446
Cell: (248) 421-5541
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