Download Print Ram Brand Evolves 'The Calling' Campaign During Football Season With J.J. Watt Thirty-second “Wiser” spot features J.J. Watt and puts a spotlight on the JJ Watt Foundation, which provides funding to 6th-8th grade after-school athletic programs and organizations across the U.S. “Wiser” launches across broadcast, digital and the Ram brand's social media channels “Wiser” follows up the newest spot within Ram brand’s “The Calling” campaign Ram is an official sponsor of the College Football Playoff November 20, 2024 , Auburn Hills, Mich. - Ram launched the latest evolution of the brand’s “The Calling” marketing campaign with a new video featuring football superstar J.J. Watt. The commercial, "Wiser," centers on the new 2025 Ram 1500 Limited with the new High-Output 3.0L Hurricane engine and the brand’s sponsorship of the College Football Playoff. The marketing campaign, called “Wiser,” shines a spotlight on Watt’s post-football calling as founder of the JJ Watt Foundation, which raises funds for after-school athletic programs and organizations for 6th-8th grade students across the U.S. “The Ram brand’s defining tenet is ‘built to serve,’ and our trucks help deliver on that promise every day,” said Raj Register, chief marketing officer, Stellantis North America. “J.J. is just one of our Ram owners who drives their truck to help build a better today and tomorrow, and we couldn’t be happier to work with J.J. and his foundation in our ‘Wiser’ campaign, to shine a spotlight on the incredible work that he is doing across an audience that continues to hold him as an example of excellence - both on and off the football field.” “I’ve been extremely fortunate throughout my life to have so many great people help me along the way," said Watt. "The whole goal of the JJ Watt Foundation is to try to provide some of that extra help to kids in underprivileged areas all over the country. I’m very grateful to the Ram brand for highlighting this work and helping us deliver on our mission.” “Wiser” launches this week across broadcast, digital and the Ram brand's social media channels, including Instagram, Facebook and YouTube. It’s the next phase in the Ram brand’s “The Calling” marketing campaign, which launched in spring of 2024. The campaign highlights the Ram brand’s award-winning lineup of light-duty, heavy-duty and commercial trucks, including the new 2025 Ram 1500, Ram 2500/3500 and Ram ProMaster van. The JJ Watt Foundation has provided funding in excess of $6,900,000 to 6th-8th grade after-school athletic programs and organizations in the U.S. The “Wiser” video and “The Calling” campaign was created by the Ram brand in partnership with Doner. JJ Watt Foundation The JJ Watt Foundation’s mission is to provide after-school opportunities for middle-school aged children in the community to become involved in athletics, so that they may learn the character traits of accountability, teamwork, leadership, work ethic, and perseverance, while in a safe and supervised environment with their peers. Ram Brand Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans. The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup. In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment. Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers: Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension Ram 1500 RHO: Best off-road performance per dollar Ram ProMaster: The most cargo space available in any traditional full size cargo van Ram Power Wagon: Most off-road capable full-size pickup Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Ram and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Ram Truck brand: www.ramtrucks.com Facebook: www.facebook.com/RamTrucks Instagram: www.instagram.com/ramtrucks Twitter: @RamTrucks, @StellantisNA YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA Ram Ad