Never Lift Newsroom

Dodge Delivers New Line of Direct Connection Crate Long Blocks, Announces Hellephant C170 6.2L Supercharged Crate HEMI® Engine

October 31, 2023 Direct Connection is delivering a new series of long blocks, including the Hellephant C170 6.2L Supercharged Crate HEMI® Long Block and HurriCrate Cat 1 and Cat 3 Long Blocks, as well as announcing the full Hellephant C170 Crate HEMI Engine will be available for purchase starting in Q1 2024.

Dodge Direct Connection and Jay Leno’s Garage Offer New Line of Co-branded Premium Car Care Products

August 19, 2023 Iconic television host and comedian Jay Leno and Dodge Brand CEO Tim Kuniskis teamed up today to announce a new line of co-branded car care products from Direct Connection, the Dodge brand’s performance products line, and Jay Leno’s Garage.

Ice Cube Headlines MotorTrend Presents Roadkill Nights Powered by Dodge on August 12

August 3, 2023 MotorTrend Presents Roadkill Nights Powered By Dodge announced today that award-winning musician and actor, Ice Cube, will headline the day-long horsepower festival. 

Ticket Sales Open, Grudge Race Competitor Lineup Set for Roadkill Nights Powered by Dodge

July 10, 2023 Teams are set and the drag car build projects are in progress for the Dodge Direct Connection Grudge Race, scheduled to take place during the annual MotorTrend Presents Roadkill Nights Powered by Dodge horsepower festival on Saturday, August 12, 2023, in downtown Pontiac, Michigan. 

Roadkill Nights Moves to New Location, Expands Footprint of Horsepower Festival

June 15, 2023 MotorTrend Presents Roadkill Nights Powered by Dodge is taking street-legal drag racing on famed Woodward Avenue to the center of downtown Pontiac, Michigan, as well as growing the overall footprint of the one-day horsepower festival.

‘MotorTrend Presents Roadkill Nights Powered by Dodge’ to Return in 2023, Direct Connection Grudge Race Competitors to Use New HurriCrate Series Engines

November 1, 2022 Grudge Race competitors will pair up in 2023 and use all-new Dodge Direct Connection HurriCrate series of engines, derived from the all-new 3.0L Hurricane Twin Turbo engine, as the foundational building blocks of their respective drag car build projects.

Dodge Charger Daytona SRT Concept Reveals Updates to Brand’s Road to Electrification at 2022 SEMA Show

November 1, 2022 Dodge is showing performance enthusiasts future-product hints in the lead up to the launch of the world’s first electrified muscle car. The Dodge Charger Daytona SRT Concept will once again use a respected gathering of automotive builders and tuners to offer a peek at the future of the Dodge brand.

Direct Connection Announces Most Powerful Lineup of Supercharged Hellephant and Turbocharged HurriCrate Engines

November 1, 2022 Dodge is introducing new supercharged and turbocharged muscle to boost the brand’s growing Direct Connection performance parts lineup, announcing today two new series of crate engines for the street and strip: the Hellephant and HurriCrate series of engines.

Dodge Dials Up ‘Last Call’ Horsepower Locator, Opens Orders and Announces Pricing for 2023 Dodge Challenger and Dodge Charger

October 27, 2022 Ordering is now open for the 2023 Dodge Challenger and Dodge Charger. Dodge is also launching a new Horsepower Locator online tool to help Brotherhood of Muscle members make the “Last Call” for the model of their choice as the brand marks the end of the two iconic vehicles in their current forms.
 

2023 Dodge Challenger and Charger Scat Pack Swinger Special-edition Models Bring Retro Flair to Dodge ‘Last Call’ Lineup

September 7, 2022 A pair of modern-day “Swingers” with a retro-themed appearance are joining the Dodge brand’s “Last Call.” The special-edition 2023 Dodge Challenger R/T Scat Pack Swinger and 2023 Dodge Charger R/T Scat Pack Swinger represent the third and fourth of seven special-edition Dodge “Last Call” models and give a nod back to the unique style of the Dodge brand’s “swinging” muscle car lineup of the late 1960s and early 1970s.

Bee-lieve It: 2023 Dodge Charger Super Bee Announces No. 2 of 7 Dodge Special-edition ‘Last Call’ Models

August 31, 2022 Dodge is continuing its rollout of the brand’s “Last Call” lineup, announcing the 2023 Dodge Charger Super Bee, the second of seven special-edition “Last Call” models and one that honors a vehicle that has brought “buzz” to the Dodge brand for decades.

Dodge Challenger Shakedown Revealed, Kicks Off No. 1 of 7 'Last Call' Special-edition Models

August 24, 2022 Dodge is revealing the first of the brand’s “Last Call” lineup of seven special-edition 2023 models, drawing a line back to 2016 to celebrate an iconic Dodge concept vehicle with the special-edition 2023 Dodge Challenger Shakedown.

Dodge Direct Connection Performance Parts Portfolio Expands, Offers New Drag Pak Rolling Chassis, Licensed Carbon Fiber Parts

August 15, 2022 Dodge unwrapped a full slate of new additions to its factory-backed Direct Connection performance parts line today, including a Direct Connection Dodge Challenger Mopar Drag Pak Rolling Chassis for grassroots drag racers, a Dodge Challenger body-in-white kit, Direct Connection-licensed carbon-fiber SpeedKore parts, a licensed vintage Dodge Charger carbon fiber body from Finale Speed and more.

Dodge Crowns Chief Donut Maker After Nationwide Competition

April 26, 2022 After months of anticipation and more than 173,500 applications, the Dodge brand’s search to fill the greatest automotive job in the world came to its supercharged conclusion today.

Dodge Brings Chief Donut Maker Competition to the Finish Line

April 19, 2022 Beginning today, Dodge will begin airing three reality-show-style webisodes on DodgeGarage.com. Episodes feature the top 10 finalists competing in high stakes challenges to prove they have the knowledge, character and drive to win it all.

Dodge Names Top 10 Chief Donut Maker Candidates

March 31, 2022 The Dodge brand has named the top 10 candidates seeking the greatest automotive title in the world – chief donut maker. Applicants were asked to show, in a short video (maximum length of two minutes), that they embody the spirit of the founding Dodge Brothers.

Dodge Power Brokers Dealers, DCPerformance.com Now Open for Business as Enthusiasts’ Source for Direct Connection Performance Parts

March 9, 2022  The Dodge Power Brokers dealer network is officially open for business as the exclusive source for the Dodge brand’s new Direct Connection factory-backed performance parts lineup. 

Direct Connection Contingency Program to Deliver $10,000 Per Win for Dodge Challenger Mopar Drag Pak Racers

February 16, 2022 Dodge is putting its money where its parts are when it comes to Direct Connection, the brand’s exclusive new source of factory-backed performance parts. 

Chief Donut Maker Applicants Have Until February 28 to Submit Videos

February 11, 2022 Aspiring chief donut makers have until Feb. 28 to submit their video entries for the position. Dodge began taking applications Jan. 20, 2022, with a deadline of Feb. 28, 2022. Applicants need to show, in a short video (maximum length of two minutes), that they embody the spirit of the founding Dodge Brothers. 

Dodge Updates Two-year ‘Never Lift’ Roadmap, Announces Launch Dates for Programs

January 18, 2022 Dodge is keeping the pedal down on the brand’s two-year "Never Lift" roadmap to its performance future, announcing official “open for business” dates for the new Direct Connection and Dodge Power Brokers programs, the kick off of the Chief Donut Maker Dodge brand ambassador “job search” and the date winners of the eight-week, 25-car Operation 25//8 giveaway will be revealed.

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