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January 18, 2022 Dodge is keeping the pedal down on the brand’s two-year "Never Lift" roadmap to its performance future, announcing official “open for business” dates for the new Direct Connection and Dodge Power Brokers programs, the kick off of the Chief Donut Maker Dodge brand ambassador “job search” and the date winners of the eight-week, 25-car Operation 25//8 giveaway will be revealed.
December 22, 2021 Dodge is kick starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak.
December 10, 2021 Ordering is now open for the 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak models, unleashing full access to the entire palette of Dodge personalization options and empowering customers to create their own customized performance vehicle.
November 16, 2021 Dodge brand is breaking all the rules, unlocking new, unrestricted personalization options with new Jailbreak models for 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebodies.
November 15, 2021 The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021.
November 8, 2021 Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand’s two-year business plan, which he dubbed Never Lift. The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months.
Operation 25//8
Direct Connection
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