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May 4, 2017 The Jeep® brand is launching its North American marketing campaign for the all-new 2017 Jeep Compass on Thursday, May 4, 2017. The 360-degree marketing campaign will leverage television, print, radio, experiential, digital, in-cinema 3D, social and website channels, in addition to long-form video elements, as part of its launch.
May 1, 2017 Actor, producer, director and screenwriter Vin Diesel, known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, is extending his passion for muscle cars beyond the big screen through a partnership with Dodge.
April 28, 2017 The Chrysler brand is celebrating the arrival of the all-new 2017 Chrysler Pacifica Hybrid with a new 60-second video “Flying Pigs,” which will begin running across digital media channels beginning Friday, April 28.
March 2, 2017 Dodge, which has been a part of the Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for The Fate of the Furious, in which Vin Diesel is joined by a returning all-star cast. The Fate of the Furious arrives in theaters on April 14.
January 14, 2017 Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017.
December 13, 2016 Winter driving has never been this much fun as Dodge proves in its first ad for the new Dodge Challenger GT, America’s first and only all-wheel-drive muscle coupe.
November 20, 2016 The ongoing collaboration between FCA US and the music industry’s top music labels has pushed the automaker’s presence in official YouTube music videos to a record of nearly 8 billion views and climbing. The Company will debut a two-minute spot "Music Brings Us Together" and a one-minute spot "Work," celebrating its ties to the music industry during tonight’s American Music Awards broadcast on ABC from 8 p.m. to 11 p.m. EST.
October 25, 2016 The Clio Key Art Awards awarded gold to the FIAT brand and Paramount Pictures for the co-branded “Zoolander 2” advertising campaign featuring the Fiat 500X and Derek Zoolander.
October 21, 2016 Ram Commercial, a division of the Ram Truck brand, launches a new marketing campaign today for its full line of work trucks and vans with particular focus on how the division’s Ram ProMaster and ProMaster City vans help small businesses and commercial customers maximize efficiency.
October 10, 2016 Chrysler brand’s PacifiKids took over a dealership and ran it for one day, surprising consumers who visited Victorville Motors in California. It was business as usual at the dealership, except that as 12 families came in to shop for an all-new 2017 Chrysler Pacifica they were greeted by the PacifiKids instead of the dealership’s adult workforce.
September 27, 2016 The Jeep® brand launched a new advertising campaign to mark the introduction of its two newest models of the Jeep Grand Cherokee: the new 2017 Grand Cherokee Trailhawk and the new 2017 Grand Cherokee Summit.
September 7, 2016 The Ram truck brand launches a new Spanish-language multicultural and multinational campaign this week, celebrating hardworking people who are their own bosses and get the job done day after day.
August 8, 2016 The FIAT brand has launched a new television and online marketing campaign, “A Whole New Way to Look at FIAT,” for the Fiat 500X crossover.
July 29, 2016 Dodge, America’s mainstream performance brand, and SRT, the ultimate performance brand, are launching a new tagline that captures the passion, attitude and spirit of the entire brand. “Domestic. Not Domesticated.” is being rolled out this weekend and will be integrated into all of Dodge and SRT brand communications across multiple platforms and consumer touch points, including television, print, digital, web, social and experiential.
July 20, 2016 The Chrysler brand launched a new digital and online “Street Smarts” campaign this week, which puts a competitive focus on the features and benefits of the all-new 2017 Chrysler Pacifica.
June 20, 2016 Chrysler brand’s next phase of its all-new 2017 Chrysler Pacifica “Dad Brand” campaign, featuring actor/comedian/writer/producer Jim Gaffigan, launched over Father’s Day weekend.
June 6, 2016 The Jeep brand has teamed up with USA Basketball and Sony/ATV Music Publishing to launch its third annual summer brand campaign. The campaign features USA Basketball Men’s National Team finalist Paul George in two of its three new spots.
May 27, 2016 Chrysler officially introduces the brand’s adorable, pint-sized product specialists, the PacifiKids, through a new digital and social campaign that features actress Brooklyn Decker (Netflix’s “Grace and Frankie”) in its inaugural video.
May 23, 2016 Chicago fireman Kevin Arias of the Tristate Fire Protection District was named the grand prize winner of the FCA US LLC 2015 National Sweepstakes. The Oswego, Ill., native overcame the odds of 1,265,218 contest entrants to win a $45,000 credit toward any Chrysler, Dodge, Jeep®, Ram, FIAT or Alfa Romeo brand vehicle. Arias selected a 2016 Dodge Challenger R/T Scat Pack in Granite Pearl as his winning prize.
May 13, 2016 The FIAT brand marks the return of the all-new 2017 Fiat 124 Spider with the debut of two new videos, “Free Like a Bird” and “No Blue Pill Needed.” The videos will live on the brand’s YouTube, Twitter and Facebook channels, with additional content across its digital and social channels, including Instagram.
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